Don't fit the mold of being, let's say, a superstar in an e-commerce business.

You can tell talent, you can tell experience when you see it, but what if you're one of those people that doesn't quite fit the mold?

Who's to say you can't be successful doing this?

In this business and starting a brand on Amazon and getting into e-commerce, developing your own products and brand,

self-awareness is extremely important.

You have to know what your strengths are. you have to know where you're lacking do what

you do best and outsource the rest what's up guys you're listening to another

episode of selling on Amazon with Andy Isam.

Do what you do best and outsource the rest.

I want you to remember this little motto, this little slogan, this little jingle,

however you want to remember it.

Because it's something that can make a dramatic impact on your business.

And this is one of those episodes that can apply to any business model. If you're

not sold on starting a brand on Amazon, that's okay. There's still value I think you can take

from this episode and apply again to any type of business that maybe you're considering. Because

guys, I'm faced with a constant dilemma. People who probably shouldn't be starting e-commerce brands are

starting them. But who am I to tell them not to go after their dreams? I mean, I have phone calls,

right? I'm on social media. I'm on Twitter. I'm on Instagram. I'm on YouTube. I'm on TikTok.

I'm all over the place, probably more than I should be. But I talk to a lot of people.

I can confidently say I've talked to hundreds of people interested in starting their own

e-commerce brand on Amazon.

And there's a lot of the people that I talk to that deep down have the thought, this person probably shouldn't be starting their own

...