Let's just talk Lord of the Rings really quickly. There's a character, Frodo Baggins. He has a problem.

He finds this ring and he realizes this is a very important ring and a lot of bad guys want it and he's got to find a way to make sure that they don't get it.

Gandalf lays out the plan for him and says, yo, you got to take this ring to Mordor, throw it into Mount Doom, and destroy it.

So the bad guys don't get it. Otherwise, they're going to destroy Middle Earth.

You're listening to another episode of Selling on Amazon with Andy Isom.

In this episode, we're going to talk about why your brand needs a story.

I just finished reading the book recently, Story Brand by Donald Miller, and I gained a lot of

valuable insights that I think can apply really well to our brands, our products,

our e-commerce products, right, our products that we're selling on Amazon. And so I wanted to kind

of work through with you guys here in this episode, the story brand outline as taught by Donald

Miller in his book. And again, I'd highly recommend you guys checking out that book.

I feel like I need to do some more podcast episodes on the books I'm reading. I have a goal to

read 24 books this year. And I've already read a handful. But yeah, I might do some more

podcast episodes about the books that I'm reading, sharing insights and things that I've learned

from those. If that's interesting to you, let me know over on Instagram or Twitter. Send me a DM, send me a message and be like, yeah, Andy, I'm down to hear

kind of more about the books that you're reading and what you're learning from them. I think that might

be something that could be an interesting value add, I guess, to the podcast. Before I dive into the

story brand outline, though, I do want to quickly mention my piranha program. It's something I haven't

really talked about on the podcast yet. I've mentioned briefly the new programs that I'm offering.

I've kind of restructured things. And again, I'm always adapting. I'm always restructuring my

programs and my packages based on your feedback, based on student experiences, always trying to make improvements,

right? You've heard me preach that. So I've got my three packages. I've got my piranha package,

...