#240: Uniting people, processes & platforms towards a common goal with Susan Rothwell, CRO at Vericast

The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

The Agile Brand

Business, Marketing

4.9 • 113 Ratings

🗓️ 3 May 2022

⏱️ 26 minutes

🔗️ Recording | iTunes | RSS

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Summary

Today we’re going to talk about unifying sales teams and bringing people, processes, and platforms together to achieve a common goal. To help me discuss this topic, I’d like to welcome Susan Rothwell, CRO at Vericast.

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Transcript

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0:00.0	Welcome to season 4 of the Agile Brand with Greg Kielstrom, where we discuss business
0:05.7	agility through customer experience, employee experience, and digital transformation.
0:10.7	I'm your host, Greg Kielstrom.
0:12.7	The Agile World Podcast is brought to you by TechSystems, an industry leader in full-stack
0:17.1	technology services, talent services, and real-world application.
0:21.3	For more information, go to techsystems.com.
0:24.1	To read more about the topics discussed on this show, you can go to my website at GregKielstrom.com
0:29.5	and read my latest articles, or get a copy of my latest book, Meaningful Measurement
0:33.9	of the Customer Experience, now available on Amazon and other retailers.
0:39.0	My name is Greg Kielstrom, and I'm the host of the Agile Brand Podcast.
0:42.2	Today, we're going to talk about unifying sales teams and bringing people, processes,
0:46.8	and platforms together to achieve a common goal.
0:49.8	To help me discuss this topic, I'd like to welcome Susan Rothwell, CRO, and Veracast.
0:55.2	Susan, welcome to the show.
0:56.8	Hi, Greg.
0:57.8	It's great to be here.
0:58.8	Having me.
0:59.8	Absolutely.
1:00.8	Yeah.
1:01.8	Looking forward to talking with you about this.
1:03.3	So why don't you start by giving a little background on yourself, as well as your role
1:07.6	at Veracast?
	...

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