#241: Delivering Meaningful Customer and Business Value with Preethi Madhu, CEO, Greyamp Consulting
The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX
The Agile Brand
4.9 • 113 Ratings
🗓️ 6 May 2022
⏱️ 28 minutes
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| 0:00.0 | Welcome to season 4 of the Agile Brand with Greg Kielstrom, where we discuss business |
| 0:05.7 | agility through customer experience, employee experience, and digital transformation. |
| 0:10.7 | I'm your host, Greg Kielstrom. |
| 0:12.7 | The Agile World Podcast is brought to you by TechSystems, an industry leader in full-stack |
| 0:17.1 | technology services, talent services, and real-world application. |
| 0:21.3 | For more information, go to techsystems.com. |
| 0:24.1 | To read more about the topics discussed on this show, you can go to my website at GregKielstrom.com |
| 0:29.5 | and read my latest articles or get a copy of my latest book, Meaningful Measurement of |
| 0:34.0 | the Customer Experience, now available on Amazon and other retailers. |
| 0:38.5 | My name is Greg Kielstrom and I'm the host of the Agile Brand Podcast. |
| 0:42.1 | Today we're going to talk about going beyond the theory of agility and towards delivering |
| 0:46.1 | meaningful customer and business value. |
| 0:49.0 | To help me discuss this topic, I'd like to welcome Prithi Madu, CEO of Grey Amp Consulting. |
| 0:54.8 | Prithi, welcome to the show. |
| 0:56.4 | Thank you, Greg, for having me on the show. |
| 0:58.1 | It's great being here. |
| 0:59.8 | Yeah, looking forward to talking about this with you. |
| 1:02.2 | So why don't you start by giving a little background on yourself as well as what you're |
| 1:06.2 | doing at Grey Amp? |
| 1:07.7 | Sure. |
| 1:08.7 | I've been in the industry for over 20 years now, started my career at KPMG in India and |
| 1:13.4 | later on moved to ThoughtWorks where the eight years at ThoughtWorks actually set the |
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