240. Acquiring Over 300,000 New Customers With Performance Publishing

Cubicle to CEO

Ellen Yin

Entrepreneurship, Business, Marketing

5.0 • 580 Ratings

🗓️ 1 April 2024

⏱️ 50 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

You don't need to break the bank to boost your business! Check out the 33 FREE resources available to you in Freebie Fest Vol.2: http://ellenyin.com/freebiefestv2 To close out women’s history month, we’re chatting with two trailblazers disrupting the publishing industry. Lauren Kleinman and Lee Joselowitz are the co-founders of The Quality Edit (TQE), a modern media company at the intersection of content, curation, and conversion. After working with big name publishers like Buzzfeed in their previous marketing roles at the vitamin company Ritual, Lauren and Lee realized that the way these traditional publications were advertising their brand partners was stale and uninspired. They saw an opportunity to change the way publishers collaborate with their brand partners, and after 4 years of executing campaigns, it's clear they’re onto something. In today’s case study, we explore what performance publishing looks like, and how their storytelling strategy combined with simple ad creative has acquired more than 300,000 new customers for their brand partners. View the transcript for this episode at: https://otter.ai/u/ZSgr9NpvRrgu1iyBtPII5xOyQhk?utm_source=copy_url Thank you to our sponsors! Develop Your Entrepreneurial Mindset with a Master’s in Entrepreneurship at CU Denver! Take the next step in your career today by going to https://jakejabscenter.org/cubicletoceo/ Get 50% off a ONE-TIME PAYMENT FOR A LIFETIME Babbel subscription at https://babbel.com/ellen Connect with Lauren + Lee: https://www.thequalityedit.com/ IG: @thequalityedit IG: @lauren.kleinman IG: @dreamday.la Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you. Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Subscribe for new episodes every Monday. Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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1:00.6	You're listening to Kivocal to CEO, episode 240. To close out Women's History Month,
1:06.4	we're chatting with two trailblazing women disrupting the publishing industry.
1:17.0	Lauren Kleinman and Lee Jasselavitz are the co-founders of the Quality Edit, a modern media company at the intersection of content, curation, and conversion.
1:21.3	After working with big-name publishers like BuzzFeed in their previous marketing roles
1:25.8	at the Vitamin Company ritual, Lauren and Lee
1:28.8	realized that the way these traditional publications were advertising their brand partners
1:33.3	was stale and uninspired. They saw an opportunity to change the way publishers collaborate
1:39.0	with their brand partners, and after four years of executing campaigns, it's clear they're onto something.
1:45.5	In today's case study, we explore what performance publishing looks like and how their
1:50.3	storytelling strategy combined with simple ad creative has acquired more than 300,000 new customers
1:57.8	for their brand partners.
2:02.5	Welcome to Cubicle to CEO, the podcast where we ask successful founders and CEOs,
	...

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