241. Unique Top-Of-Funnel App Strategy Adds Hundreds of New Customers Monthly On Auto-Pilot (and $335K Revenue To Date)

Cubicle to CEO

Ellen Yin

Marketing, Entrepreneurship, Business

5.0 • 580 Ratings

🗓️ 8 April 2024

⏱️ 50 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Want to create your own branded app? Try Passion.io for free: https://passion.io/saas-free-trial?_go=ellen26 Recent studies show the average person spends 2 hours and 23 minutes a day on social media platforms, so imagine the power of capturing even a fraction of your dream customer’s screen time and diverting them from mindlessly scrolling to engaging with your business by turning your content into an off-social, destination experience. In early 2022, Megan Sumrell, time management expert and founder of The Pink Bee, launched a branded app for her business in the app store and leveraged it as a top of funnel strategy to convert cold leads into her signature $597 paid program. Instead of paying out of pocket for leads, Megan is getting paid to add new customers to her ecosystem. Todays’ case study takes you step by step through Megan’s hyper efficient funnel that generates hundreds of new leads monthly on auto-pilot while generating multiple six figures in backend revenue. This interview immediately cemented its spot as one of our most unique customer growth strategies shared by a CEO on this podcast. View the transcript for this episode at: https://otter.ai/u/ZqIGW22_ad-zeWkv4GmzDX1275Q?utm_source=copy_url Thank you to our sponsor! Learn how to sell (and scale!) your course or program on autopilot, every single day with Nicki's free video training: https://circuitsalessystem.com/ceo Connect with Megan: https://www.thepinkbee.co Work+Life Harmony Podcast: https://www.megansumrell.com/blog Facebook: https://www.facebook.com/megansumrell Instagram: @megansumrell Linked In: https://www.linkedin.com/in/msumrell/ Youtube: https://www.youtube.com/c/WorkLifeHarmonyPodcast Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you. Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Subscribe for new episodes every Monday. Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	You're listening to Kivocal to CEO, Episode 2.41. Recent studies show the average person spends
0:05.9	two hours and 23 minutes a day on social media platforms. So imagine the power of capturing
0:12.3	even a fraction of your dream customer's screen time and diverting them from mindlessly scrolling
0:17.6	to engaging with your business by turning your content into an off-social
0:22.2	destination experience. In early 2022, Megan Summerle, time management expert and founder of the Pink
0:29.3	Bee, launched a branded app for her business in the app store and leveraged it as a top-of-funnel
0:34.6	strategy to convert cold leads into her signature $597 paid program.
0:40.8	Instead of paying out-of-pocket for leads, Megan is getting paid to add new customers to her
0:46.6	ecosystem. Today's case study takes you step by step through Megan's hyper-efficient funnel
0:52.0	that generates hundreds of new leads every month on
0:55.1	autopilot while generating multiple six figures and back-end revenue.
1:00.1	This interview immediately cemented its spot as one of our most unique customer growth
1:04.8	strategies shared by a CEO on this podcast.
1:11.3	Welcome to Cubicle to CEO, the podcast where we ask successful founders and CEOs, the business
1:17.4	questions you can't Google.
1:19.6	I'm your host, Ellen Yin.
1:21.4	Every Monday, go behind the business in a case study style interview with a leading entrepreneur
1:25.9	who shares one specific growth strategy
1:28.4	they've tested in their own business, exactly how they implemented it, and what the results
1:34.0	and revenue were. You'll also hear financially transparent insights from my own journey
1:39.2	bootstrapping our media company from a $300 freelance project into millions in revenue.
1:53.0	What would increasing your current yearly revenue by 40 times look like for you?
	...

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