239. These Q&A Parties Converted 100% of Participants Into Paying Customers Within 1 Year

Cubicle to CEO

Ellen Yin

Business, Marketing, Entrepreneurship

5.0 • 580 Ratings

🗓️ 25 March 2024

⏱️ 60 minutes

🔗️ Recording | iTunes | RSS

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Summary

You don't need to break the bank to boost your business! Check out the 33 FREE resources available to you in Freebie Fest Vol.2: http://ellenyin.com/freebiefestv2 Is it possible to have a 100% conversion rate? Marketing strategist Sophia Parra’s case study today proves that with a well-timed nurture event, yes. Sophia started hosting Q&A text parties with her audience last year and found that over the course of one year, all but one participant converted into paying customers. The best part? These simple Q&A parties only required a few hours of her attention a couple times a year, no launch or tech set-up, and did not rely on having a large audience to be effective. This non-sales event may be the missing precursor to selling out your next launch. Here’s how she structured each Q&A party - scripts, data, and strategy included. View the transcript for this episode at: https://otter.ai/u/jJNKg-1Dcl-vxgHTOtpnaj4jaAI?utm_source=copy_url Thank you to our sponsor! Try Riverside for free today and save 15% off with our code CEO: creators.riverside.fm/CEO Connect with Sophia: Text MARKETING to +1 (917) 810-2418 to join Sophia's text list, or just click here: https://my.community.com/sophiaparra https://gotocoach.club Get on the waitlist for Sophia's upcoming membership (don't miss the juicy bonuses available only for waitlisters): https://gotocoach.club/waitlist IG: @sophiaparra Catch Ellen's episode of Sophia's Marketing #Unfiltered Podcast: https://podcasts.apple.com/gb/podcast/ep-105-media-queen-ellen-yin-answers-all-your-solo/id1644601845?i=1000622523852 3 Nurture Events to Try: https://podcasts.apple.com/gb/podcast/3-nurture-event-ideas-to-bring-buzz-generate-sales/id1644601845?i=1000650164998 Links to check out: Uplevel your SMS marketing strategy with our favorite communication toolkit, Norby! Get 14 days free: https://ellenyin.com/norby Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you. Leave a positive review or rating at Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	You're listening to Keep Acolda CEO, Episode 2.39. Is it possible to have a 100% conversion rate?
0:07.2	Marketing strategist Sophia Parra's case study today proves that with a well-timed nurture event,
0:12.9	yes. Sophia started hosting Q&A text parties with their audience last year and found that over the
0:18.6	course of one year, all but one participant converted into
0:22.4	paying customers. The best part, these simple Q&A parties only required a few hours of Sophia's
0:28.5	attention a couple times a year, no launch or tech setup, and did not rely on having a large
0:34.2	audience to be effective. This non-sales event may be the missing precursor to selling out your next launch.
0:41.4	Here's how Sophia structured each Q&A party, scripts, data, and strategy included.
0:50.5	Welcome to Cubicle to CEO, the podcast where we ask successful founders and CEOs, the
0:56.2	business questions you can't Google.
0:58.7	I'm your host, Ellen Yin.
1:00.8	Every Monday, go behind the business in a case study style interview with a leading entrepreneur
1:05.6	who shares one specific growth strategy they've tested in their own business, exactly how
1:10.6	they implemented it,
1:12.0	and what the results and revenue were. You'll also hear financially transparent insights
1:17.3	from my own journey bootstrapping our media company from a $300 freelance project into millions
1:23.3	in revenue.
1:35.7	Sorry, my internet is being wonky today. You just cut out again.
1:38.8	Podcast hosts, if you know the pain, you know.
1:43.7	Luckily, I never have to utter those words when I use Riverside, an all-in-one platform to record, edit, and
1:45.3	share studio quality audio and video from anywhere in the world. Riverside records in 4K video
1:51.7	resolution and saves separate guest tracks for each person to local files, so you never have to
	...

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