Why is it so difficult and expensive to get healthy food? That’s the question my guest in this episode, Gunnar Lovelace, asked himself as a child and it’s the problem he’s determined to solve as an adult.

Gunnar is the co-CEO of Thrive Market, an online wholesale buying club which offers the best natural and organic products on the market at 25-50% less than retail prices. Having grown from 10 to 400 employees in only 18 months, Thrive Market is the fastest growing health food e-Commerce company in history.

As the child of a single mother, Gunnar experienced firsthand how difficult it can be for low income families to buy healthy foods. After his mother remarried, Gunnar spent time with his stepfather who ran a co-op out of a hippie commune. The experience showed him how to make food more affordable and how to build community. He felt there was a tremendous opportunity and responsibility to allow everyone access to healthy nutrition. In 2014 he and his partners in Thrive Market set out on a mission to “make healthy living easy and affordable for every American family.”

In this episode we discuss how Gunnar started out as an entrepreneur and the challenges he overcame to start Thrive Market. We discuss the health and fitness marketing lies you should be aware of and how to avoid them. We delve into the importance of strong leadership, how to create a positive culture within a company, tips for growing a business, morning routines for a successful day and much more.

Show notes for this and every episode can be found at www.JasonFerruggia.com

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