You're listening to Kivocal to CEO, episode 2.37. We're rounding up our nine best tips and guest

insights on all things podcasting, from growing your own show to maximizing your results from guesting

on other people's podcasts. I'll introduce each soundbite with the name of the guest and the original

episode number in case you want to go back and listen to the full conversation. All referenced episodes will also be linked for you in the show notes below

for easy access. Welcome to Cubicle to CEO, the podcast where we ask successful

founders and CEOs, the business questions you can't Google.

I'm your host, Ellen Yin. Every Monday, go behind the business in a case study style interview

with a leading entrepreneur who shares one specific growth strategy they've tested in their own

business, exactly how they implemented it, and what the results and revenue were. You'll also hear

financially transparent insights from my own journey bootstrapping our media company from a

$300 freelance project into millions in revenue.

The first tip is from Halala Taha in episode 126.

If you're feeling stagnant with your downloads on Spotify or Apple Podcasts,

try this tip from Hala to accelerate new listener growth on less well-known podcast apps instead.

In the beginning, I was trying to push people from LinkedIn, which was my main platform to my podcast. And I would always focus on Apple. And I would always give people my Apple link. And I was obsessed with ranking on Apple and reviews on Apple. And that's all I cared about. And then I stepped back and I was like, you know what? Like, we're not growing. And if we want to continue doing this, like, I want to pay my team and, like, how can we grow? And so I decided that I had this platform to leverage LinkedIn and that there was all these other players in the market. And we're really creative and scrappy. So the same outreach strategies that we used for our guests,

I took my team and I said, hey, let's find all the podcast players, let's get all the contact

information we can find, let's reach out to these people, introduce ourselves, see if there's

any cross-promotion opportunities, and I'll promote them on my LinkedIn if they promote me

in their app because I want to be visible to all these app users

outside of Apple, outside of Spotify. So now, for example, I'm like one of the number one

podcasters on CastBox. I have 180,000 followers and 2 million downloads just on that platform.

And that's because they've been sponsoring me for like they sponsored me for like a year straight

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