238. How Do Founders Spend The Money They Raise? Two Product-Based Companies Share Their Burn Rates + Spending Decisions

Cubicle to CEO

Ellen Yin

Business, Marketing, Entrepreneurship

5.0 • 580 Ratings

🗓️ 18 March 2024

⏱️ 64 minutes

🔗️ Recording | iTunes | RSS

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Summary

You don't need to break the bank to boost your business! Check out the 33 FREE resources available to you in Freebie Fest Vol.2: http://ellenyin.com/freebiefestv2 Our show recently made its debut at SXSW week in Austin, Texas with a live podcast recording at the Cherub pop-up shop! Cherub, one of the companies I angel invested in, is a platform connecting founders with funders. If you’re interested in angel investing or you’re a founder who is seeking capital and wants to plug into a network of strategic angels for your next fundraise, shoot me a DM @missellenyin with the word “Cherub” and I’ll help you get started! In this live recording, you get to eavesdrop on my conversation with two founders on the Cherub platform, Shannon Davenport of Esker and Bridgitte Mallinson of Gut Personal, who have both successfully raised money for their businesses. We all see the highlight reel of how much companies are raising and making, but rarely do we hear founders talk about the flip side of the coin: how much are they actually spending, and on what? Today, we’re going behind the business with Shannon and Bridgitte to answer these questions as they get transparent about their company's burn rates. View the transcript for this episode at: https://otter.ai/u/cUhrZz2tqpwo1dP8QAUDsFrbAWc?utm_source=copy_url Thank you to our sponsors! Try Riverside for free today and save 15% off with our code CEO: creators.riverside.fm/CEO Try the #1 all-in-one E-commerce platform: Shopify! Sign up for a one dollar per month trial period at https://shopify.com/ellen Connect with Shannon: https://eskerbeauty.com/ @eskerbeauty Connect with Bridgitte: https://www.gutpersonal.com/ @bridgittemalli @gut.personal Links to check out: https://investwitcherub.com Million Dollar Weekend by Noah Kagan: https://amzn.to/488UP6T Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you. Leave a positive review or rating at Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	You're listening to Kewicle to CEO, episode 238. Our show recently made its debut at South by Southwest Week in Austin, Texas, with a live podcast recording at the Cherub Pop-Up Shop.
0:12.1	Cherib, one of the companies I angel invested in last year, is a platform connecting founders with funders.
0:18.1	If you're interested in angel investing or you're a founder who's seeking
0:22.0	capital and wants to plug into a network of strategic angels for your next fundraise,
0:27.4	shoot me a DM at Ms. Ellen Yin on Instagram with the word cherub and I'll help you get started.
0:33.6	In this live recording, you get to eavesdrop on my conversation with two founders on the
0:37.9	Cherub platform, Shannon Davenport of Esker and Bridget Mallinson of gut personal, who have both
0:44.3	successfully raised money for their businesses. We all see the highlight reel of how much
0:49.1	companies are raising and making, but rarely do we hear founders talk about the flip side of the
0:53.9	coin. How much are they actually spending and on what? Today do we hear founders talk about the flip side of the coin. How much are
0:55.1	they actually spending and on what? Today, we're going behind the business with Shannon and Bridget
1:00.4	to answer these questions as they get transparent about their company's burn rates.
1:08.7	Welcome to Cubicle to CEO, the podcast where we ask successful founders and CEOs, the business questions you can't Google.
1:16.9	I'm your host, Ellen Yin.
1:18.7	Every Monday, go behind the business in a case study style interview with a leading entrepreneur who shares one specific growth strategy they've tested in their own business,
1:28.1	exactly how they implemented it,
1:30.2	and what the results and revenue were.
1:33.0	You'll also hear financially transparent insights from my own journey,
1:36.7	bootstrapping our media company from a $300 freelance project into millions in revenue.
1:53.4	Sorry, my internet is being wonky today.
1:54.5	You just cut out again.
1:57.5	Podcast hosts, if you know the pain, you know.
	...

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