Welcome to another episode of At the Table with Patrick Linconey, where everything we talk about is related to organizational health and the world of work.

I'm Pat Linconey, your host, joined by Tracy and Bo today, how you guys doing?

Great.

Hey, I asked again, I just did it reflexively.

Cody is traveling today, can't be on.

Karen's sitting next to me, Matt's here in studio producing.

I'm gonna ask you, Bo, what is our topic? The power of word of mouth.

That's right. This sounds so obvious, but word of mouth is so much more powerful than any other kind of communication.

And the way I like to think about this is people say, what's the most powerful way to communicate

messages within an organization? and for years we've been

saying it's the executive team after their their staff meeting their their leadership

team meeting going out within 24 hours and telling their direct reports what they

talked about and telling those direct reports to go tell their direct reports and

whether you have a 50 person company or a 50,000 person company, it's still the best way to communicate.

And that's what we want to talk about today is why word of mouth, in this era of communication tools and everything else.

Word of mouth is still so powerful both internal and external.

And we just kind of want to explore that today and help companies and leaders take advantage of that.

So when you say it, you're right, it does seem like an obvious topic,

but that I'm sitting here thinking, why is that?

Why is it that when I've been on the receiving end of that,

a leader when I, there was another leadership team

and they would have a meeting and somebody would pop by my office and tell me

...