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Modern Mentor

230 GID How to Persuade Effectively

Modern Mentor

Macmillan Holdings, LLC

Management, Careers, Business

4.3726 Ratings

🗓️ 6 August 2012

⏱️ 6 minutes

🧾️ Download transcript

Summary

Persuade people quickly and effectively by asking carefully crafted questions.

Modern Mentor is hosted by Rachel Cooke. A transcript is available at Simplecast.

Have a question for Modern Mentor? Email us at modernmentor@quickanddirtytips.com.

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Transcript

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0:00.0

Stevea Robbins here. Welcome to the Get It Done Guys quick and dirty tips to work less and do more.

0:08.5

If you work in an office or have a husband, wife, significant other, spousal equivalent

0:12.4

polyamorous family unit, or teenagers, do you notice that everyone around you doesn't do what

0:18.1

you want when you want it? How much of your time is spent trying to persuade them

0:21.7

to do what you want? Because, obviously, you're right and your ideas are best. Would you like to

0:28.1

make it easier to persuade people? Good. Listen on. Most of us make an honest mistake. We believe that the

0:36.0

best way to persuade people is to tell them why they

0:38.6

should agree with us. Unfortunately, nothing could be further from the truth. First of all,

0:44.2

people generally aren't persuaded by logic. They're persuaded by vivid emotional stories,

0:48.3

and puppies, cute puppies. In a professional environment, though, everyone's afraid to be caught

0:53.4

looking at daily puppy.

0:55.1

To cover our embarrassment, we pretend to be convinced by logic, especially when that logic is our bosses, or our own.

1:02.7

And therein lies the magic.

1:05.2

When you tell someone something, they think the idea is coming from you.

1:09.5

And it is, but because they secretly hate you and want you to fail,

1:13.4

they come up with a logical sounding reason why your idea sucks and theirs is better.

1:18.5

If only their idea were the same as yours, you'd be able to get your way.

1:22.6

So the key to persuasion is in letting them get your way and thanking you for it.

1:30.3

How? By asking questions. Tip number one is to imitate Socrates. I started this episode by asking, do you notice that often people don't do what you want? What did you think when I asked that?

1:40.3

What are you thinking now? If you're like most people, your attention is on answering the

1:45.6

question, not arguing with it. It takes an extreme question, such as, have you stopped beating

1:50.8

your polyamorous family unit yet, to get you to argue with the question itself instead of

...

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