#23: David Kinnaman—10 Expert Tips to Strengthen Your Business with Surveys
The StoryBrand Podcast
StoryBrand.com
4.7 • 2K Ratings
🗓️ 19 December 2016
⏱️ 50 minutes
🧾️ Download transcript
Summary
As good as your gut may be about your customers, there are some aspects of your business that are too important to guess at.
That's why I'm thrilled to have David Kinnaman joining us on this episode of the Building a Story Brand podcast.
He's the owner of The Barna Group, a market research firm that's helped thousands of companies better understand their customers through survey data.
He's got 10 excellent tips for sending surveys to our customers. These will help you listen better, pinpoint opportunities for growth, and make better products and services.
Listen to this episode, send a survey in the coming weeks, and I know you'll have a stronger, more successful business to show for it.
http://buildingastorybrand.com
Transcript
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| 0:00.0 | Hi, I'm Donald Miller, and I am excited to announce for the very first time on this podcast |
| 0:04.3 | we just released a brand new webinar. |
| 0:07.2 | It's called Why Customers Really Buy. |
| 0:10.2 | And I promise your customers aren't buying from you for the reasons that you think. |
| 0:15.0 | There are specific reasons human beings make purchases and I share them in this webinar. |
| 0:21.0 | If you've got a great product or service but sales are |
| 0:24.2 | slower than you like, don't miss this webinar. You'll discover two paradigm |
| 0:29.9 | shifting insights that will transform your marketing this week. |
| 0:34.3 | You can put this to practice this week. |
| 0:37.9 | Register now to eliminate the marketing confusion that's confusing your business. |
| 0:41.0 | The process of watching this webinar is really simple. One, |
| 0:44.0 | register for the webinar at why customers buy.com. Two, gather a few |
| 0:49.4 | coworkers to watch the webinar with you. This is going to stimulate really serious and great conversation |
| 0:56.3 | that will ultimately help you execute a better marketing and sales strategy. |
| 1:01.5 | Three, learn the two key insights that will transform your |
| 1:05.2 | marketing this week. To get started go to why customersbuy.com. Stop |
| 1:11.2 | struggling with sales and start connecting with customers. |
| 1:14.0 | Register for this free webinar at why customers buy.com. Welcome to the Building a Story Brand podcast where we believe if you confuse |
| 1:30.5 | you'll lose. Noise is the enemy and creating a clear message is the best way to grow |
| 1:35.4 | your business it's December 19th so jay jay jay may |
| 1:39.6 | Merry Christmas it's Christmas week. It's exciting. We have our Christmas party coming up. |
| 1:46.0 | Yes. We're taking a staff trip to Chicago. I know. It's going to be really great. It was a great year so we're going to have a lot of fun this year. You love Christmas. You're a Christmas junkie. |
... |
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