#22: Nigel Green—3 Reasons Why You Should Fire Yourself This Week (Really)
The StoryBrand Podcast
StoryBrand.com
4.7 • 2K Ratings
🗓️ 12 December 2016
⏱️ 23 minutes
🧾️ Download transcript
Summary
2017 is right around the corner. How can you set yourself up for a great year in your job?
What if I said you should fire yourself?
It sounds crazy, but it's exactly what our CEO, Nigel Green, does every year. It gives him the perspective and energy he needs to embrace whatever challenges the new year brings.
In this week's episode of the Building a Story Brand podcast, we share exactly how you can do this process yourself and why it works. It sounds super critical at first, but it's actually a positive way to ensure you're growing in your job and serving your company well.
Listen now and I know you'll be inspired to close out your year well and start 2017 with a healthy perspective. (We've even got a free downloadable PDF that will walk you through the process!)
http://buildingastorybrand.com
Transcript
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| 0:00.0 | Hey, this is Donald Miller. Thanks for listening to the podcast. Before we get started, |
| 0:03.7 | I want to tell you something that happened to me and I think you're going to learn from it |
| 0:07.4 | about growing my business. When I first put up a website for Storybrand, it was pretty elusive, pretty vague, people would go to the |
| 0:15.0 | website, couldn't quite figure out how we could help them. And over the course of two years we changed |
| 0:20.1 | like the header on our website from saying the Story Brand Workshop to |
| 0:23.8 | the Story Brand Marketing Workshop and then we changed the header to say |
| 0:26.9 | clarify your message so customers engage and we put Story Brand Marketing |
| 0:30.8 | Workshop kind of up at the top left. |
| 0:32.6 | Those sound like minor changes, but they're actually huge. |
| 0:36.6 | We have doubled revenue every year, and including, we just got a report this year, |
| 0:41.4 | simply by clarifying our message it takes a while to sort of |
| 0:45.3 | sharpen all those hooks but we've learned how to do it I'm turning around and |
| 0:50.1 | teaching you all of those changes how to make those changes how to think |
| 0:53.5 | about your website how to clarify your message so that you can see results like |
| 0:57.4 | that with a free video course called five-minute marketing makeover if you think you should be converting more of your |
| 1:04.2 | browsers into buyers simply go to five minute marketing makeover.com and I'll |
| 1:09.3 | give you these three videos you can either spell it out or use the number five minute |
| 1:14.0 | marketing makeover.com. |
| 1:17.0 | Welcome to the Building a Story Brand podcast where we believe if you confuse |
| 1:26.3 | you'll lose noise is the enemy and creating a clear message is the best way to |
| 1:31.8 | grow your business. |
| 1:33.6 | My guest today is Nigel Green, he's a guest, |
... |
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