How cool is this? You're about to meet a broker who got sick of making cold calls.

So he created an AI automation that made calls for him. And it worked. So he started selling it as a service to other brokers.

And that took off. And so today he's creating software that will automate it for any broker who wants to sign up.

This story is so good because it could be replicated in so many other industries, not just brokers.

Listen up.

Yvgeny Matzei and Aden Richards are the co-founders of Rezora, which does outbound cold calls for real estate brokers.

Presented by Zapier, the AI Automation Company.

You guys started selling.

Give me the revenue from the first few days.

40,040 days.

What do people pay for at that time?

So we would charge anywhere from an initial $1,500 to $2,500 setup fee, depending on the complexity and workflow,

plus an ongoing $500 month monthly fee, plus 20 cents per conversational minute that the AI did

as well.

How much of it was working?

Everything was working in general, but it was, I want to say, first, the demand was too high.

So the whole entire solution was not scalable long term.

And at the end of the day, it was just a GPT with the Texas speech model.

Let's go back, understand how you got here.

You, you've Guinea, we're doing real estate.

What did you do in real estate that led you to find this problem?

Most of my day consisted when I was a real estate agent.

...