#2291 He keeps launching AI businesses

Startup Stories - Mixergy

Andrew Warner

Motivation, Business, Startups, Improvement, Entrepreneur, Mix, Society & Culture, Education, Tips, Management & Marketing, Ambition, Synergy, Energy, Growth, 581719, Money

4.5 • 591 Ratings

🗓️ 30 December 2025

⏱️ 50 minutes

🔗️ Recording | iTunes | RSS

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Summary

Over a decade ago, Joe Apfelbaum was on the podcast, telling me how focusing on SEO helped him grow his agency. That was hard for the idea-a-minute founder. Now he’s back. And AI is enabling him to create more businesses. He broke down the 5 types of companies anyone could make

Joe Apfelbaum is the founder of Ajax Union, a digital marketing agency, and EvyAI, an AI-powered sales and social media assistant used by thousands of businesses worldwide. A longtime Mixergy guest, Joe previously grew Ajax Union into an Inc. 500 company before rebuilding it with AI-first systems after COVID. Today, he focuses on creating scalable AI services, software, and education products that help entrepreneurs grow without growing headcount.

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Transcript

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0:00.0	This guy keeps creating companies using AI, including a digital marketing agency and a software company.
0:05.2	And he's going to show you how anyone listening to this can make money using AI.
0:09.0	Let's get to it.
0:10.0	Joe Applebaum is the founder of Ajax Union, the digital marketing agency, and EVAI, the AI sales assistant.
0:23.9	Presented by Zapier, the AI Automation Company.
0:24.5	All right.
0:25.1	Wait.
0:29.3	You're comfortable saying what the revenue is at your two companies?
0:29.8	What is it?
0:38.3	Well, the revenue for Ajax unions about a million dollars a year right now. And EVAI is approaching a million dollars a year.
0:41.3	Okay, great.
0:42.3	We're going to talk about five different ways for people to make money using AI,
0:46.3	and then we're going to talk about how you built these businesses.
0:49.3	So what's...
0:50.3	Actually, I'm going to jump to number five.
0:51.3	You actually created some kind of headshot software that people are paying you money for.
0:56.0	Tell me what this is and why anyone else could do something like this.
0:59.0	The headshot software that I built is actually a service for people because people don't want
1:04.3	to use software, people, especially people on the internet.
1:06.8	What they want to do is they want you to just deliver headshots for them.
1:09.9	So I called it an
1:11.1	i i said instead of hiring a photographer to come to your house change a thousand different times
	...

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