#229: Business Growth Through Customer Insights with Darshan Metha, iResearch.com
The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX
The Agile Brand
4.9 • 113 Ratings
🗓️ 25 March 2022
⏱️ 20 minutes
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| 0:00.0 | Welcome to season 4 of the Agile Brand with Greg Kielstrom, where we discuss business |
| 0:05.7 | agility through customer experience, employee experience, and digital transformation. |
| 0:10.7 | I'm your host, Greg Kielstrom. |
| 0:12.7 | The Agile World Podcast is brought to you by TechSystems, an industry leader in full-stack |
| 0:17.1 | technology services, talent services, and real-world application. |
| 0:21.3 | For more information, go to techsystems.com. |
| 0:24.1 | To read more about the topics discussed on this show, you can go to my website at GregKielstrom.com |
| 0:29.5 | and read my latest articles or get a copy of my latest book, Meaningful Measurement of |
| 0:34.0 | the Customer Experience, now available on Amazon and other retailers. |
| 0:38.6 | My name is Greg Kielstrom and I'm your host. |
| 0:40.4 | Today, we're going to talk about the value of customer insights to business growth and |
| 0:44.2 | how organizations can more easily understand their key audiences. |
| 0:48.2 | To help me discuss this topic, I'd like to welcome Darshan Mehta, founder of iResearch.com |
| 0:53.8 | and connectquick.com, and author of the book, Getting to Aha. |
| 0:58.1 | Darshan, welcome to the show. |
| 1:00.1 | Thank you, Greg. Nice to be here. |
| 1:02.1 | Yeah, looking forward to talking with you. |
| 1:05.1 | So, why don't we start by giving a little background on yourself and what you're currently |
| 1:10.1 | doing? |
| 1:11.1 | Sure. |
| 1:12.1 | I'm actually born in India, raised in the U.S. and professionally I've been doing branding, |
| 1:18.1 | marketing, advertising strategy, and market research for quite a few years now. |
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