#2285 AEO: How to make ChatGPT promote you
Startup Stories - Mixergy
Andrew Warner
4.5 • 591 Ratings
🗓️ 11 November 2025
⏱️ 52 minutes
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Summary
Ethan Smith is the founder and CEO of Graphite, a growth and SEO firm that’s now pioneering Answer Engine Optimization—helping brands rank inside AI-generated responses.
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Transcript
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| 0:00.0 | their freedom fighters my name is Andrew Warner and this is a new series for me it's called |
| 0:04.7 | the next new thing here's what's up in this interview then an intro then we'll get right to it |
| 0:09.8 | want to get people to come to your website download your app buy from your business well here's a guy |
| 0:15.1 | who runs an SEO company who tells you don't start with SEO instead start with aeo answer engine optimization in fact |
| 0:24.1 | i spend about an hour with him where he's going to walk you through how you can get to be the |
| 0:28.3 | first result when people ask about your business to chat gpt perplexity claude what else is out there |
| 0:36.0 | let's get into it. |
| 0:48.9 | I feel like a lot of people think that this is just too premature to start thinking about how to get into AI answers. |
| 0:53.1 | Give me an example of what you've been able to achieve for a real customer, one that we know. |
| 1:02.8 | Yeah. So the way that I think about timing is it's a good time when the channel is large enough to be impactful. |
| 1:07.0 | So what is the quantity of conversions or the quantity of traffic that you can get? |
| 1:13.4 | And since January, the channel has been growing dramatically. If you asked me a year ago, |
| 1:19.8 | we started playing around with answer engine optimization in June of last year. And people were intellectually curious about it, but they weren't prioritizing or spending money on it because |
| 1:23.7 | it wasn't profitable channel because it wasn't big enough. And so it's now for sure the size of the conversions is substantial. |
| 1:32.1 | And therefore, I think the timing is good. |
| 1:33.9 | So Webflow is one example that we worked with. |
| 1:36.6 | And there are not that many examples because we're still pretty early. |
| 1:39.4 | So Webflow is an example. |
| 1:40.8 | 8% of their signups come from LMs. |
| 1:44.3 | Got it. |
| 1:45.3 | All right. |
| 1:46.0 | And this is because of you. |
... |
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