meta_pixel
Tapesearch Logo
Log in
Startup Stories - Mixergy

#2285 AEO: How to make ChatGPT promote you

Startup Stories - Mixergy

Andrew Warner

Money, Business, Tips, Education, Society & Culture, Mix, Ambition, Growth, 581719, Entrepreneur, Synergy, Startups, Improvement, Management & Marketing, Energy, Motivation

4.5591 Ratings

🗓️ 11 November 2025

⏱️ 52 minutes

🧾️ Download transcript

Summary

Ethan Smith runs Graphite, the SEO & AEO company that helps brands like Webflow show up on Google’s page one and ChatGPT’s first answer. This is how he does it

Ethan Smith is the founder and CEO of Graphite, a growth and SEO firm that’s now pioneering Answer Engine Optimization—helping brands rank inside AI-generated responses.

More interviews -> https://mixergy.com/moreint
Rate this interview -> https://mixergy.com/rateint

Transcript

Click on a timestamp to play from that location

0:00.0

their freedom fighters my name is Andrew Warner and this is a new series for me it's called

0:04.7

the next new thing here's what's up in this interview then an intro then we'll get right to it

0:09.8

want to get people to come to your website download your app buy from your business well here's a guy

0:15.1

who runs an SEO company who tells you don't start with SEO instead start with aeo answer engine optimization in fact

0:24.1

i spend about an hour with him where he's going to walk you through how you can get to be the

0:28.3

first result when people ask about your business to chat gpt perplexity claude what else is out there

0:36.0

let's get into it.

0:48.9

I feel like a lot of people think that this is just too premature to start thinking about how to get into AI answers.

0:53.1

Give me an example of what you've been able to achieve for a real customer, one that we know.

1:02.8

Yeah. So the way that I think about timing is it's a good time when the channel is large enough to be impactful.

1:07.0

So what is the quantity of conversions or the quantity of traffic that you can get?

1:13.4

And since January, the channel has been growing dramatically. If you asked me a year ago,

1:19.8

we started playing around with answer engine optimization in June of last year. And people were intellectually curious about it, but they weren't prioritizing or spending money on it because

1:23.7

it wasn't profitable channel because it wasn't big enough. And so it's now for sure the size of the conversions is substantial.

1:32.1

And therefore, I think the timing is good.

1:33.9

So Webflow is one example that we worked with.

1:36.6

And there are not that many examples because we're still pretty early.

1:39.4

So Webflow is an example.

1:40.8

8% of their signups come from LMs.

1:44.3

Got it.

1:45.3

All right.

1:46.0

And this is because of you.

...

Please login to see the full transcript.

Disclaimer: The podcast and artwork embedded on this page are from Andrew Warner, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Andrew Warner and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.

Copyright © Tapesearch 2026.