Hey there, Freedom Fighters. I've got a story about a guy who's creating a content business that's exciting. Check it out.

I read about a guy who uses AI and people to create over three quarters of a million pieces of content.

So I asked him to do an interview about how he does it. Let's watch.

Annie Root Singla is the founder of Pepper, which uses AI and humans to create content for enterprise clients.

Anirud Singhla, what's your revenue right now, Pepper?

So we just watched 10 million in ARR, and we're now in the 10 to 25 to 50 journey so yeah being uh it took us some

time to get us here but uh yeah very excited to finally cross this when you were working on upwork

as a writer how much money were you making a year then you You know, it's funny.

So just for reference, I was trying to figure out a way to finance my education.

And the goal was to earn $2,500 in two months.

And I've never earned a single penny in my life.

And I slogged about 17, 18 hours on Upwork Fiverr, all these check and all these other tutoring

platforms and made that happen.

And you know, that actually gave me this one very unique inside that, you know,

hey, I put in the hustle and the slog to get this done.

But there's a real need out there where there's like,

like I discovered these Facebook groups,

which are like hundreds and thousands of writers at that time.

And I figured someone needs to aggregate this market.

This is huge value.

And if you just recently saw Mercer,

which went crazily to, I don't know, 250, there is 250, 300 million

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