Hey, there, Freedom Fighters. My name is Andrew Warner, and this is a new series for me. It's called

The Next New Thing. Here's what's up in this interview, then an intro, then we'll get right to it.

What is AI transformation? We don't think most companies are going to cross the chasm from

pre-AI to post-AI, and we believe we can be the household name to do that. Give me an example of a

project that you took on and what you were able to do that wasn't possible before. SnapExports. They were looking for a Dev shop to build them a mobile app. Traditionally, you would need a full design team, product managers, engineers, and a ton of money using AI tools. When we hear, oh, I had a request for a feature, we go over there and we prototype it and we hand it over to the client, we say, is this how you want it to behave? Now we can go and we can build production grade code incredibly quickly. At some point, you've run out of ways to save people money. This doesn't seem like a sustainable business. Does a biz-ops person ever run out of work to do in a company? Or does McKinsey ever run out of

work to do with business? I'm a little skeptical. Alex Lieberman and Armand has Arkani run 10X,

which does outsource dev work and helps companies use AI.

So I got the two co-founders of 10x here in front of me.

And the thing that I want to understand is, what is AI transformation?

Because I see so many agencies building up this AI transformation practice.

And you both have been doing phenomenally with it.

In fact, you actually are doing it as part of your business.

So most of the revenue comes from engineering, but our fastest growing part of the

business is AI transformation. It's very easy to implement AI as a person in your life. You can

basically tell somebody, hey, Andrew, instead of using Google, start using this thing called

chat, you use it once. And then you're like, holy crap, this is really great. And then you just very

simply shift your behavior. It's literally one step. But to do that on a business, we call that like

multiplayer AI, that's really, really tough. That takes studying, that takes change management, that takes tool

building, that takes training, it takes the change of people process and technology in McKinsey

words. And that's where we come in. And one thing that you may find interesting is why we're doing

like engineering as a service as like a big part of our business versus just AI transformation.

Armana and I met five years ago I had invested in his first business and we're catching up

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