#2283 How Dan Shipper uses AI to build artisanal AI apps

Startup Stories - Mixergy

Andrew Warner

Tips, Mix, Entrepreneur, Improvement, Education, Growth, Management & Marketing, Energy, Motivation, Society & Culture, Business, Startups, 581719, Synergy, Money, Ambition

4.5 • 591 Ratings

🗓️ 30 October 2025

⏱️ 49 minutes

🔗️ Recording | iTunes | RSS

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Summary

“Why did you launch yet another voice dictation app?” I asked Dan Shipper, founder of Every. I thought he’d tell me that there was some kind of research that showed people needed another one. Nah. It came down to his team’s taste and personal preference. They just wanted something different. So a single creator on the team built it. AI makes it easier for more people to create apps. So what’s the differentiator? From what I got in this interview — over and over — it’s the creator’s taste.

Dan Shipper is the founder and CEO of Every, a hybrid media and software company creating AI-powered tools for productivity and creativity. The company publishes one of the most widely read newsletters on technology and builds products like Monologue (AI dictation), Spiral (AI ghostwriting), and Cora (AI email assistant).

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Transcript

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0:00.0	their freedom fighters my name is Andrew Warner and this is a new series for me it's called
0:04.7	the next new thing here's what's up in this interview then an intro then we'll get right to it
0:09.8	every new product we've built has always been like hey I just kind of want this whether that's me
0:14.5	or someone else on the team and the really cool thing about AI is you can like build that in a couple
0:18.6	hours usually can you tell me how many people are using the different tools that you guys have created? I can tell you we have about almost 7,000 paid subscribers, 1.3 million in ARR. We grew ARR 45% this quarter. How did you know that monologue is something that's worth spending time on it? We started using it internally and then started to add data customers to it over a weekend and then demoed it and
0:37.9	everyone was like, oh, this is really cool.
0:39.3	I want to try it.
0:39.9	I would like to see some of the prompts.
0:42.3	Will we be able to give that to listeners?
0:44.8	Yeah, absolutely.
0:45.6	How do you feel about me being a little critical of the software?
0:49.1	Are you sure?
0:53.3	Dan Shipper is the founder of every.
0:55.5	They make AI-based software and write about the AI industry in their newsletter.
1:00.0	Let's get it.
1:01.0	The next new thing.
1:03.0	Can you tell me how many people are using the different tools that you guys have created?
1:08.0	You know, it's a little actually hard to track, and that's one of the things I've
1:10.8	been working on is how do we make the whole ecosystem that we have? We have four AI absolutely run in-house. How do you make that all more cohesive, both so that it's a better experience for users? And so internally we can understand how well is each thing doing, and I don't have all the numbers in front of me. I can tell you we have about almost 7,000 paid subscribers across all the all the apps in the media and altogether we do
1:34.9	about like 1.3 million in ARR growing really fast. We grew ARR 45% this quarter. Okay.
1:49.5	And yeah, that's the basic, you know, state of the business so far.
1:54.9	And if I'm looking at it, you've got Spiral, which allows me to turn my podcast into lots of different social media content, monologue, which allows me to talk into my computer
	...

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