We want them to not only serve the best burger, fries and drinks, but we want them to do it in a way where our customers feel the difference.

They feel that we care.

So the loyalty goes both ways.

Customers trust our brand because they know we're giving them the best. Every business wants loyal customers, but real loyalty. It isn't just given,

it's earned. And the best companies know exactly how to do it. Welcome to How Leaders Lead.

I'm David Novak, and every week I have

conversations with the very best leaders in the world to help you become the best leader you can be.

My guest today is Lindsay Snyder, the owner and president of In-N-Out Burger. And if you know

anything about In-N-Out, you know it's no ordinary food chain. They built an almost cult-like following,

and in today's show, you're going to see how. And let me tell you, Lindsay's fresh approach to

culture and people is a huge part of it. Because here's the thing, customer loyalty doesn't

just happen.

It starts with how you prioritize your customers in every decision.

Also, if you work with the family, this is a must-watch episode.

Because when business and family mix, things can get messy.

And Lindsay's got some honest and hard-won wisdom on that front that you do not want to miss. So here's my conversation with my good friend and soon to be yours,

Lindsay Snyder. You know, Lindsay, you've got a heck of a background.

You know, you've done a great job at In-N-N-Out.

And in-and-out, for me, I just, it's one of the concepts that I admire more than any in the world.

But I'm almost positive.

You're the first guest on how leaders lead to be a fire eater.

How in the world did you get into that?

...