#2275 He’s doing SEO on ChatGPT
Startup Stories - Mixergy
Andrew Warner
4.5 • 591 Ratings
🗓️ 12 May 2025
⏱️ 51 minutes
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Summary
Chirag Kulkarni is the founder and CEO of Taco, an AI-powered SEO firm helping brands dominate emerging search platforms. Chirag and his team are building Taco into the go-to partner for companies navigating the shift from Google to generative search.
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Transcript
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| 0:00.0 | Hey there, Freedom Fighters. |
| 0:01.0 | My name is Andrew Warner. |
| 0:02.0 | I'm the founder of Mixergy, where I interview entrepreneurs about how they built their business |
| 0:05.0 | is. |
| 0:06.0 | You know, lately I've noticed that I always have a chat GPT window up on my screen, and if I don't |
| 0:12.5 | have it up on my screen, I hit Command Shift space, and I immediately start asking it a question. |
| 0:17.7 | And not only does it give me a great answer, it's lately been giving me sources, direct links to |
| 0:23.6 | where it got the information, which I love. I'll click the links, and what I've noticed is at the |
| 0:28.8 | end of it, it says UTM source equals chat GPT.com, and I think, whoa, it is now starting to both |
| 0:35.8 | drive traffic to websites, and it's starting to tell the websites how much traffic it's getting them. |
| 0:42.8 | This is like the future of getting traffic to your website. |
| 0:48.9 | Well, joining me today is someone who realized that long before, frankly, before it was a realization and long before I did. |
| 0:54.9 | His name is Chirokokarni. |
| 0:56.6 | His company, Taco, helps businesses get into those answers in chat GPT and perplexity and others. |
| 1:04.8 | And he also does SEO the traditional way so companies can rise up in the Google rankings. |
| 1:10.4 | And even there |
| 1:10.9 | he uses AI to help them get better results and do it all faster the company name |
| 1:16.6 | is Taco Chirag good to see you here thanks for having me Andrew you know the |
| 1:21.7 | first question how much revenue you doing with this bootstrap business of yours |
| 1:25.0 | well the good news is that because we're private business, |
| 1:30.4 | you know, we don't have to share the specifics, but, you know, |
| 1:33.7 | the business is doing several million in revenue today. |
... |
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