#227: Telling the Story of Innovation, with Jon Ebert, John Deere

The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

The Agile Brand

Business, Marketing

4.9 • 113 Ratings

🗓️ 18 March 2022

⏱️ 23 minutes

🔗️ Recording | iTunes | RSS

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Summary

Today we’re going to talk about the value of storytelling for brands that continue to evolve as the role of technology continues to grow within even the most established of industries. To help me discuss this topic, I’d like to welcome Jon Ebert, Manager, North American Public & Industry Relations at John Deere, a company that was founded in 1837, and continues to evolve and innovate, as its image continues to shift from being an equipment company to the tech company it truly is at heart.

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Transcript

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0:00.0	Welcome to season 4 of the Agile Brand with Greg Kielstrom, where we discuss business
0:05.7	agility through customer experience, employee experience, and digital transformation.
0:10.7	I'm your host, Greg Kielstrom.
0:12.7	The Agile World Podcast is brought to you by TechSystems, an industry leader in full-stack
0:17.1	technology services, talent services, and real-world application.
0:21.3	For more information, go to techsystems.com.
0:24.1	To read more about the topics discussed on this show, you can go to my website at GregKielstrom.com
0:29.5	and read my latest articles or get a copy of my latest book, Meaningful Measurement of
0:34.0	the Customer Experience, now available on Amazon and other retailers.
0:37.8	My name is Greg Kielstrom, and I'm the host of the Agile Brand Podcast.
0:42.2	Today we're going to talk about the value of storytelling for brands that continue to
0:45.6	evolve as the role of technology continues to grow within even the most established
0:50.0	of industries.
0:51.0	To help me discuss this topic, I'd like to welcome John Ebert, Manager of North American
0:55.5	Public and Industry Relations at John Deere, a company that was founded in 1837 and continues
1:01.2	to evolve and innovate, as its image continues to shift from being an equipment company
1:05.6	to the tech company it truly is at heart.
1:08.3	John, welcome to the show.
1:10.3	Yeah, glad to be here.
1:11.3	Thanks for having me, Greg.
1:12.3	Yeah, we're looking forward to talking about this with you.
1:14.9	Why don't we start by you giving a little background on yourself as well as what you're currently
	...

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