#226: Winning over CX skeptics, with Sami Nuwar, Medallia

The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

The Agile Brand

Business, Marketing

4.9 • 113 Ratings

🗓️ 15 March 2022

⏱️ 25 minutes

🔗️ Recording | iTunes | RSS

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Summary

Today we’re going to talk about CX skeptics and how to win them over to adopting customer-centric thinking in a meaningful way. To help me discuss this topic, I’d like to welcome Sami Nuwar, Customer Experience Advisory at Medallia.

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Transcript

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0:00.0	Welcome to season 4 of the Agile Brand with Greg Kielstrom, where we discuss business
0:05.7	agility through customer experience, employee experience, and digital transformation.
0:10.7	I'm your host, Greg Kielstrom.
0:12.6	The Agile World Podcast is brought to you by TechSystems, an industry leader in full-stack
0:17.0	technology services, talent services, and real-world application.
0:21.3	For more information, go to techsystems.com.
0:24.1	To read more about the topics discussed on this show, you can go to my website at GregKielstrom.com
0:29.5	and read my latest articles, or get a copy of my latest book, Meaningful Measurement of
0:34.0	the Customer Experience, now available on Amazon and other retailers.
0:39.1	My name is Greg Kielstrom, and I'm the host of the Agile Brand Podcast.
0:42.3	Today, we're going to talk about CX Skeptics and how to win them over to adopting customer
0:46.9	centric thinking in a meaningful way.
0:49.4	Tell me and discuss this topic.
0:50.4	I'd like to welcome Sammy Newar, Customer Experience Advisory at Medallia.
0:54.9	Sammy, you're welcome to the show.
0:56.9	Thanks.
0:57.9	Thanks for having me, Greg.
0:58.9	Yeah.
0:59.9	Looking forward to talk about this.
1:00.9	I know we're both passionate about this subject, so I'm really looking forward to diving
1:04.4	in.
1:05.4	But first, why don't we start by you giving a little background on yourself and what you're
	...

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