the most impactful creations from artists or writers comes from those moments where they were born.

We're very much programmed in this work grind culture where we mistake busyness with productivity and boredom as being lazy or as not having enough to do.

When I think about success, I think about being able to have more of my time back and the opportunity to really be able to choose what I want to do, including being bored. The We're going to be talking about why. We're going to be talking about why boredom is important for creativity.

Let's get right into it, Mo, set up the context, what are we talking about?

I was asking Chris how he's able to innovate his business

and how he's able to come up with such wild ideas

to reach his goals. And also, because he's in the content space how he's able to

constantly be as prolific as he is and one of the things that he said to me, which is you have to give yourself time to be bored to allow for that creativity happen so you can tap into your innovative thinking.

Now here's your boy's problem, your boy aka me,

and I'm sure Chris will tell me I'm talking too much so allow me to preface with,

oh well, I don't feel like I have time,

like right now and maybe this was a prop for this call he was like you ready I was like yeah but you got to give me two minutes he was like you're late

so not to jump to solutions or anything,

but either I'm not saying no to enough things,

either I'm not delegating enough.

So this call is going to be half, hey Chris, help me better time manage as the leader of a company that now has a team and not just me in one person.

And two, whenever I'm able to tap into

that effective time management for myself,

what do I need to do with my free time

to move myself and my company forward.

That sounds pretty good.

There's a couple of different things where we're talking about today.

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