get off the hamster wheel of social media because you post something on Instagram, it's gone in a few days, right?

Search is therefore pretty much ever, right? It's evergreen content and you get found organically, it's not paid, like why wouldn't you do that? I'm going to do you. My guest for today's show is Jacob Cass who I had the pleasure of running into in Sydney.

And I've known Jacob for a bit of time now, mostly on social.

And he's got an interesting topic as we generally talk about branding and marketing I think this

fits somewhere in the middle somewhere like affiliate marketing and I was shocked to discover

how much traffic he's been able to generate by writing but also how much money he's been able to generate by writing, but also how much money he's able to make.

So let's get right into it. So Jacob, for people who don't know who you are, can you please

introduce yourself and tell us a little bit of your backstory?

Absolutely. Thank you for having me here today, Chris.

Yeah, super stoked to talk about this, affiliate marketing, passive income and all that entails.

Who I am? My name is Jacob Cass, I'm the founder of Just Creative, which is a brand and design agency based in Sydney, Australia. It's also a platform for many other things, including a branding podcast, a community for creatives, a blog which is bringing in about a million plus page views a month and a bunch of other elements to it as well but we weren't going into it. To summarize,

I'm a heart, I'm a designer, I'm a brand builder to simplify it. Okay, now many of us

might be familiar with this word affiliate marketing or the affiliate

model and let's set the record straight. What does it mean define it and then give us some examples

please?

Yeah, let's start from the top.

So affiliate marking, what is it?

It's a way to earn money, right,

by partner with others.

So as an example, I recommend a product.

Someone buys it based on my recommendation and I earn a cut from that

recommendation. So for a big partner of ours, just to give an example is Amazon and we'll get into this and you can get started with Amazon as well.

...