What up family, welcome to episode 226 of the Genius Life.

What up everybody, welcome to another episode of the show.

I'm your host Max Lugavir, a filmmaker,

health and science journalist, an author of the New York Times

bestselling book Genius Foods, The Genius Life,

and my latest book, Genius Kitchen, is out now.

I've dedicated my life to unraveling the science behind our choices,

including what we eat and how we live, affect our cognitive and physical

performance, how we feel, and our health span and risk for disease.

This podcast is all about how to live in that optimal state,

which I call living like a genius.

Today on the show, we have none other than Mr. Mark Schatzker.

Mark is an award-winning writer based in Toronto.

He is a writer in residence at the Modern Diet and Physiology Research Center

at Yale University, a frequent contributor to the Globe and Mail out of Toronto,

Condenast Traveler and Bloomberg Presuits.

And he is the author of several books, including The Dorito Effect,

and his latest, The End of Craving,

recovering the lost wisdom of eating well, is out now.

Over the course of the next hour and some odd minutes,

you're going to discover why we have food cravings,

the evolutionary purpose that they once served,

...