225 - Talk Turkey, Rye Entrants, Bourbon Values, and AirBNB on Bourbon Community Roundtable #38

Bourbon Pursuit

Hobbies, Food, Arts, Leisure

4.9 • 866 Ratings

🗓️ 31 October 2019

⏱️ 72 minutes

🔗️ Recording | iTunes | RSS

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Summary

The Bourbon Community Roundtable is back with talk about Turkey, Rare Breed Rye and more rye whiskey coming to market. We then look at the landscape and ask ourselves “is bourbon priced fairly in today’s market?” because we often get blamed for calling bourbon undervalued. We wrap the show talking about the Jim Beam AirBNB as a potential PR stunt. Show Notes: This week’s Above the Char with Fred Minnick talks about blending. What do you think about Wild Turkey's new online videos called Talk Turkey with Matthew McConaughey? Episode 1: https://www.youtube.com/watch?v=VM3duQSIU3U Let's talk Rare Breed Rye. Do you think Elijah Craig will come out with barrel proof rye? What about Elijah Craig Rye not being released in some states? Can distilleries really come out with more expressions? Who here thinks bourbon has been over or undervalued in its category and why? Do we need that million dollar bottle for bourbon? Who here thinks we are a problem? Let's discuss some research on the growth of American whiskey. Report from ResearchAndMarkets.com: https://www.researchandmarkets.com/reports/4849286/american-whiskey-market-by-type-bourbon?utm_source=BW&utm_medium=PressRelease&utm_code=f832dw&utm_campaign=1311293+-+American+%2416.8+Billion+Whiskey+Market+to+2025%3a+Focus+on+Bourbon%2c+Tennessee%2c+Rye+Whiskey&utm_exec=chdo54prd What do you think about renting Jim Beam’s Historic Kentucky Home on Airbnb? https://www.travelandleisure.com/hotels-resorts/vacation-rentals/jim-beam-bourbon-historic-kentucky-home-airbnb Thanks to Blake from bourbonr.com and Jordan from BreakingBourbon.com for joining.

Transcript

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0:00.0	Although I like Justin Dearing's comment of all you need is Slack, Discord, Microsoft Teams, and Skype to communicate these days.
0:08.2	All of which are like four of I don't have it all, so I feel like I'm even more behind the times because I thought it was like...
0:14.5	I don't think you're broadband could handle those. Welcome back, everybody.
0:28.7	It is episode 225 of Bourbon Pursuit.
0:32.0	I'm one of your host, Kenny, and the past few weeks, we've been covering a lot of recent
0:35.8	bourbon news.
0:36.3	So this week, there isn't too much to cover, but there is one new release, and that is that the master
0:41.9	distiller of Mixtor's Dan McKee, as well as their master of maturation, Andrea Wilson, have announced
0:47.1	the release of their 20-year-old bourbon. The 2019-20-year bourbon will be bottled at 114.2
0:53.8	proof, and we'll have an MSRP of $700.
0:57.7	Now, this one is pretty coveted by a lot of affluent bourbon people out there, so good luck this hunting season trying to find it.
1:04.8	Well, that's really all the industry news for now because the roundtable is where we're going to discuss some of the latest happenings.
1:10.4	And as usual, with tonight's topics, you will find links to the articles in our show notes.
1:15.5	But we need to talk a little bit about Bourbon Pursuit News lately.
1:18.5	So let's kind of talk about what's happening with us.
1:20.8	Pursuit series is moving at a rapid pace.
1:23.3	This week, we sold out of episode 17 in record time.
1:27.2	Of course, this really wasn't a surprise to us because this was our privately labeled
1:31.3	Willett Distillery Barrel of their own product, which is the first NDP private label that has ever
1:37.9	happened happening under the Pursuit Series brand.
1:40.8	And we've also opened up episode 12 and 13 to the public, and you can purchase those
1:45.5	today by going to Pursuit Spirits.com. With Sealbox as our online retail partner, these bottles can
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