Welcome to another episode of At the Table with Patrick Linconey,

where everything we talk about is related to organizational health

and the world of work.

I'm Pat Linconey, your host, joined by Bo and Cody today.

You guys both look fantastic, I'm not even going to ask.

Karen is with me. Matt is producing Tracy is on a vacation today.

All right.

Cody, what are we going to talk about?

Smell your customers. I don't think this one even needs an explanation really.

Just smell your customers.

Maybe we should have called it sniff your, no, we don't want you to sniff your customers smell your

customers is about getting so close to your customers and and loving being with

them loving the the ambience and the world of your customers.

And when companies get so big or when the leaders of organizations get so far away from customers and lose that the sense of their

smell or what they're what they live like it's a sign that you're not probably going to be

making the kind of decisions that are really going to serve them.

And so, yeah, it's not a literal thing, but in some businesses, it's like, do you like being

out there with your customers in their difficult moments?

Do you like the essence of who they are? your say this company doesn't really like us as customers or was there an experience

that made you say the opposite of oh they really must understand me as a customer?

Gosh I don't know because I was but I was just thinking about this it's like

there are so many businesses you know part of the thing that I think is like I'm surprised at how many times I find a business and I want to know where they're located and I want to know how to contact them and I can't find it.

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