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The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

#222: Affiliate Marketing Success with David Hiltner and Cameron Horton, Attribution

The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

The Agile Brand

Business, Marketing

4.9113 Ratings

🗓️ 1 March 2022

⏱️ 17 minutes

🧾️ Download transcript

Summary

Affiliate programs can be a great way for brands to expand their reach, with nearly 80% of brands and 84% of publishers already using some form of affiliate marketing. The benefits are numerous, from low startup and ongoing costs, to targeted traffic and potentially high ROI. Many affiliate marketers struggle to track and pay out their affiliates because there can often be a lot of manual methods to tracking, using things like Excel spreadsheets and the like. I’m going to be talking with David Hiltner, CEO of Attribution, and Cameron Horton, Senior Product Manager at Attribution, who recently launched a new affiliate marketing tool that can help affiliate marketers solve some of these challenges.

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Transcript

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0:00.0

This episode is brought to you by Oracle.

0:03.5

AI may be important, but it needs a lot of processing speed,

0:07.0

and that gets expensive fast, upgrade to the next generation of the cloud,

0:11.0

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0:14.0

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0:18.0

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0:21.0

Do more and spend less, like Uber, 8x8, and Databricks Mosaic.

0:26.0

Take a free test drive at oracle.com slash enhance.

0:31.0

Welcome to season four of the Agile Brand with Greg Kielstrom,

0:35.0

where we discuss business agility through customer experience,

0:38.0

employee experience, and digital transformation.

0:41.0

I'm your host, Greg Kielstrom.

0:43.0

The Agile World podcast is brought to you by TechSystems,

0:46.0

an industry leader in full stack technology services, talent services,

0:50.0

and real world application.

0:51.0

For more information, go to techsystems.com.

0:54.0

To read more about the topics discussed on this show,

0:57.0

you can go to my website at GregKielstrom.com and read my latest articles

1:01.0

or get a copy of my latest book,

1:03.0

Meaningful Measurement of the Customer Experience,

1:05.0

now available on Amazon and other retailers.

1:08.0

My name is Greg Kielstrom, and I'm the host of the Agile Brand podcast.

...

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