220. How to Use The ONE Thing in Sales
The ONE Thing
NOVA Media
4.8 • 1.1K Ratings
🗓️ 16 December 2019
⏱️ 42 minutes
🔗️ Recording | iTunes | RSS
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| 0:00.0 | This is the one thing podcast where we teach you the surprisingly simple truth behind extraordinary results. |
| 0:09.0 | I'm your host Jeff Woods. |
| 0:11.0 | Anytime we do corporate training, we look at what is it Just of the culture. answer is different depending if you're working with IT |
| 0:24.8 | versus engineers versus your marketing team, |
| 0:28.1 | your operations team, finance. |
| 0:30.8 | And there's always one group that is just a slam dunk that makes a lot of sense. |
| 0:35.0 | Salespeople. When sales people truly become productive, when they are clear on |
| 0:41.8 | their priorities, they form habits around the activities that drive the greatest results |
| 0:46.2 | They get clear about what they're saying yes to and learn how to say no to all the things that distract them |
| 0:51.0 | It drives the overall revenue of the business and makes |
| 0:54.2 | everything else easier or unnecessary. What does it really look like though to |
| 1:00.8 | live the one thing as a salesperson. |
| 1:04.0 | That's the purpose of this episode today. |
| 1:07.0 | You are going to hear from somebody who is the sales guy. |
| 1:10.9 | He's specifically in tech sales where where you know he worked hard had great |
| 1:14.7 | work ethic had good results and then was introduced to the one thing. |
| 1:19.8 | Suddenly he became very clear that everything didn't matter equally, including his customers. |
| 1:26.3 | He got clear on the ones that mattered most and started to form models and systems so that |
| 1:32.1 | he focused his time on the accounts that mattered most first. |
| 1:37.0 | And ultimately, it put him at the top of the stack ranks. |
| 1:40.0 | We're going to dive into specifically what that looked like and now for those of you who are in a sales capacity or a biz-dev capacity |
| 1:47.8 | Can begin to live the one thing in that area as you go through this you will hear him consistently reference |
... |
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