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The ONE Thing

220. How to Use The ONE Thing in Sales

The ONE Thing

NOVA Media

Entrepreneurship, Business, Careers

4.8 • 1.1K Ratings

🗓️ 16 December 2019

⏱️ 42 minutes

🧾️ Download transcript

Summary

What does it look like to see The ONE Thing become part of the culture of an organization? The answer is different depending on what your organization looks like, but there’s one place where it always makes sense — sales! When salespeople are clear on their priorities, form habits around the activities that truly drive results, get clear on what they’re saying yes to, and learn how to say no to all of their distractions, it drives the overall revenue of the business and makes everything else easier or unnecessary.  But what does it really look like to live The ONE Thing as a salesperson? To answer that question, we sit down with Jonathan Farber, who was able to use the principles of The ONE Thing to create models and systems that have had a transformative effect on his time and his organization’s revenue. If you want to put some of Jonathan’s lessons into action, check out our free Start Using Your 411 training course. And if you’re looking for some more robust training, you will want to try the Get Results With Your 411 foundational course, which will also show you how to introduce the 411 to your team. To learn more, and for the complete show notes, visit: the1thing.com/podcast. In this episode, you will learn... -[6:00] What Jonathan’s day-to-day looked like before and after implementing The ONE Thing -[23:35] How you can convert your results into activities -[31:00] How you can introduce The ONE Thing to your team. Links & Tools From This Episode -Start Using Your 411 -Join the Living Your ONE Thing Community before Dec 31, 2019, to join over 1,000 like-minded people on an exclusive member's only 66-Day Challenge®.   Mentioned in this episode: Factor 75 Head to FactorMeals.com/one50 and use code one50 to get 50% off. That’s code one50 at FactorMeals.com/one50 to get 50% off! Factor 75

Transcript

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0:00.0

This is the one thing podcast where we teach you the surprisingly simple truth behind extraordinary results.

0:09.0

I'm your host Jeff Woods.

0:11.0

Anytime we do corporate training, we look at what is it Just of the culture. answer is different depending if you're working with IT

0:24.8

versus engineers versus your marketing team,

0:28.1

your operations team, finance.

0:30.8

And there's always one group that is just a slam dunk that makes a lot of sense.

0:35.0

Salespeople. When sales people truly become productive, when they are clear on

0:41.8

their priorities, they form habits around the activities that drive the greatest results

0:46.2

They get clear about what they're saying yes to and learn how to say no to all the things that distract them

0:51.0

It drives the overall revenue of the business and makes

0:54.2

everything else easier or unnecessary. What does it really look like though to

1:00.8

live the one thing as a salesperson.

1:04.0

That's the purpose of this episode today.

1:07.0

You are going to hear from somebody who is the sales guy.

1:10.9

He's specifically in tech sales where where you know he worked hard had great

1:14.7

work ethic had good results and then was introduced to the one thing.

1:19.8

Suddenly he became very clear that everything didn't matter equally, including his customers.

1:26.3

He got clear on the ones that mattered most and started to form models and systems so that

1:32.1

he focused his time on the accounts that mattered most first.

1:37.0

And ultimately, it put him at the top of the stack ranks.

1:40.0

We're going to dive into specifically what that looked like and now for those of you who are in a sales capacity or a biz-dev capacity

1:47.8

Can begin to live the one thing in that area as you go through this you will hear him consistently reference

...

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