Free Tools to Run and Grow Your Real Estate Business

The market is slower. Interest rates hit 8%. The shiny object salespeople are coming for your wallet. And Katy and Alissa are here to tell you: put it away.

This episode is all about the things you can do to run and grow your business that cost absolutely nothing. Because before you spend a single dollar on a lead service or a new tool, you should be maxing out everything that is already free.

Buckle up — this list is longer than you think.

Here's what we cover in this episode:

- Why now is actually the time to grow your market share, even when the pie has gotten smaller
- Katy's CE class with Brent: inventory stats going back to 2019 and why the November/December "prices are dropping" headline isn't the sky falling
- The rate outlook: why agents need a plan that accounts for rates staying higher for at least two more years
- Why quarter four is actually the entrepreneur's beginning of the year — what you do now sets up how you enter next year
- Canva: the most robust free tool in the industry, what you can make, and when you might want the paid version ($120/year)
- Trello: how Alissa has hers set up, where to find the free YouTube tutorial, and why it's the most-watched Hustle Humbly video
- Google Sheets, Google Docs, Google Drive, Google Keep, and Google Forms — Microsoft Office is not required, y'all
- ChatGPT: how to use it for property descriptions, seller top-10 lists, blog posts, difficult client emails, and more
- Why AI headshots are still a hard no (at least for now)
- Email templates — how to make your own for free, where to get Hustle Humbly's freebies, and why the due diligence template alone is worth it
- Social media: it is free, the algorithm is not your enemy, and Gary Vee's advice still stands — document, don't create
- Why engaging with your database on social media beats posting for strangers
- Chelsea Peterson (Modern Agent Social Club) for free content ideas
- Volunteering and community involvement: how Alissa uses Apple Day at school to build database connections
- Local Facebook groups, mom groups, and how to use a fall guide freebie to add 50 people to your email list
- The board: MLS classes, ForWarn, and every benefit you're already paying for but not using
- The Rocket Money app hack and Lee Brown's card-reported-stolen trick for auditing your subscriptions
- Email service providers: Mailerlite is free up to 1,000 contacts
- Why a business bank account will save you so much time come tax season
- The Hustle Humbly AI tool inside the community group — search 220 episodes with one question
- Open house checklist: free at hustlehumblypodcast.com/freebies
- Free tax tips for Realtors: also at hustlehumblypodcast.com/freebies

Free resources mentioned:

- Canva: canva.com
- Trello: trello.com (search "Alyssa Trello class Hustle Humbly" on YouTube)
- ChatGPT: chat.openai.com
- Google Suite: google.com
- Email Templates 101: emailtemplates101.com
- Free email templates + open house checklist + tax tips: hustlehumblypodcast.com/freebies
- Mailerlite: mailerlite.com
- Modern Agent Social Club: follow Chelsea Peterson on Instagram
- Rocket Money: rocketmoney.com
- ForWarn: available through your local board membership

Toast of the week goes to Joely Triantafyllou in Summit, New Jersey, toasted by Angela Butchi. Joely introduced Angela to the podcast and showed her that bringing your kids to work when you don't have a choice is not just an option — it's inspiring. Cheers to Joely!

Want to toast someone on the show? Send us a voice or video message with your name, who you are toasting, and why! Email it to team@hustlehumblypodcast.com.

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Get your FREE Database Template: http://hustlehumblypodcast.com/starthere

Email Templates 101: http://emailtemplates101.com

Agent Systems 101: http://agentsystems101.com

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Submit your topic ideas and toasts to Team@HustleHumblyPodcast.com

Music:
Straight A's by Connor Price → https://connorprice.shop/
The Good Life by Summer Kennedy → https://soundcloud.com/summerkennedy/the-good-life
Be The One by Matrika → https://uppbeat.io/t/matrika/be-the-one