219. Everything You Thought You Knew About Marketing, WAS WRONG - With IFCA Success Coach Travis Dalrymple
The Fitness Business Podcast with Erin Dimond and Jordan Dugger
Erin Dimond and Jordan Dugger
4.9 • 670 Ratings
🗓️ 12 April 2021
⏱️ 49 minutes
🧾️ Download transcript
Summary
A long, elaborate description of this episode would go against everything you're about to hear in today's episode. Long story short: Travis joined IFCA last year, crushed it, made multiple 6 figures after being an in-person trainer for years, and we liked him so much we hired him. He now helps our new IFCA members and we find ourselves redoing systems and operations based on Travis's feedback so if you want to learn how to cut through the bullshit and clearly and directing say what you mean, press play.
Time Stamps:
(0:46) Travis's Podcast
(1:28) Travis's Autobiography
(4:07) Travis's America's Got Talent Story
(11:48) From Off Broadway to Crossfit
(14:02) Shifting to Online Coaching
(16:24) From Suspect to Part of the Business
(19:35) All Things Fad Diet
(28:18) Evolution of Content
(35:38) Copywriting Process to Generate Leads
(40:57) Sales
(47:23) Where to Find Travis
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Check Out (for right now called) The Zero to Sixty Podcast
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Transcript
Click on a timestamp to play from that location
| 0:00.0 | What's up, everyone? This is Aaron Diamond. And I'm Jordan Dugger and welcome to the fitness business |
| 0:04.0 | podcast, formerly known as Flow state of mind. The big question is this. How are online fitness |
| 0:08.9 | coaches able to build a multiple six or even a seven figure business like ours, all while getting |
| 0:13.5 | clients incredible results, escaping the nine to five and remaining massively profitable? |
| 0:18.2 | That was the question and this podcast gave you the answers. |
| 0:21.0 | This is the Fitness Business Podcast. |
| 0:26.6 | What is up, brother? |
| 0:31.6 | Travis, welcome to the show, man. |
| 0:32.6 | It's been a long time coming. |
| 0:34.6 | Yes, sir. |
| 0:35.6 | Glad to be here. |
| 0:36.6 | I'm super excited about just being on somebody else's |
| 0:39.4 | podcast. Yeah. So, Travis, you have your own podcast too, man. You want to go ahead and share |
| 0:44.6 | what the name of that is called? Yeah, so right now it's called the zero to 60 podcast, which will be |
| 0:49.3 | changing very soon. But I just try to teach normal average humans more about losing weight and feeling |
| 0:54.7 | great. Yeah. And that's something I want to get into is kind of like how you decide on topics |
| 1:00.3 | and how you really simplify your message and things because it's great. It's always you just, |
| 1:05.4 | you just get it from the very basics of how do I hook people in to how do I make people really want to listen |
| 1:12.0 | and have them to have a takeaway message. We didn't do a formal introduction, but I have to read |
| 1:17.2 | what you put because I loved this so much. So when we gather like a forum from podcast guests, |
| 1:24.6 | kind of asking what they want to talk about, whatever intro. |
| 1:31.3 | Travis wrote, college dropout, third place winner of America's Got Talent, |
... |
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