#218 S2 Episode 87 - Sell Without Selling Out with Andy Paul

Sales Transformation

Leadium

Sales Tips, Sales Training, Founder Led Sales, Marketing, Selling With Video, Founder-led Sales, Sales Prospecting, Management, Sales Management, Business, Sales Advice, Daily Sales Tip, Sales Leadership, Social Selling, Collin Mitchell, Enterprise Selling, Sales Mindset, Outbound Sales, Sales Podcast, Sales

5.0 • 2.1K Ratings

🗓️ 24 December 2021

⏱️ 55 minutes

🔗️ Recording | iTunes | RSS

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Summary

This episode of the Sales Transformation Podcast with Collin Mitchell features Andy Paul. Andy is an experienced sales professional, entrepreneur, and author of bestselling sales books such as Selling without Selling Out: A Guide to Success On Your Own Terms and Zero-Time Selling: 10 Essential Steps to Accelerate Every Company’s Sales. Andy talks about finding his own brand of salesmanship, and how it focuses on a buyer-centric approach, instead of a purely transactional perspective. He argues that buyers already know what they need, and that using traditional tactics such as hard selling and persuasion often doesn’t work and instead turns off potential customers. Instead, Andy recommends that sellers focus on creating a positive buyer experience, as rapport and positive relationships will rake in more revenue in the long run.

Transcript

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0:00.0	Sellers are told to sell to the persona, but what if there was a better way to be
0:06.2	more authentic by personalizing the entire sales process all the way from
0:11.5	prospecting to closing.
0:13.7	Humantic AI makes this possible. You can gain personality insights that enable
0:20.1	you to sell the way your buyers want to buy. Head over to Humantic.ai to claim
0:26.4	your free trial so you can book more meetings and close more deals.
0:37.6	Buying behavior has changed. Prospects don't click on links and emails anymore
0:42.7	and they don't watch the videos you spend hours creating every week. Instead,
0:47.4	send personalized gifts and memes using video. You can quickly create engaging
0:52.2	personalized content that immediately grabs your prospect's attention, helps
0:56.8	you stand out in the inbox and does it all without forcing them to click
1:00.6	anything or go anywhere. Head over to vidu.io slash salescast to sign up for
1:07.9	free and spend less time getting your messages across and more time selling.
1:21.7	In the world of sales, you either sink, swim or break through to the next level.
1:27.2	My name is Colin Mitchell and this is sales transformation. A new kind of
1:32.2	sales show designed to bring you through the epic life-changing moments of
1:36.4	elite sellers so you can experience your own sales transformation.
1:44.2	All right, welcome to another episode of sales transformation. I'm very
1:48.8	excited to have Andy Paul on today. If you don't know who Andy Paul is then in
1:53.3	you're in sales, you should probably get out from underneath the rock that you've
1:57.0	been living in. Andy's hit accelerate your sales podcast was acquired by RingDNA
2:02.0	in 2020. Since renamed to sales enablement with Andy Paul, the show continues to
	...

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