If we can set goals that make it bite-sized to achieve the long-run objective, then that brings

forward also our motivation because we can see what we need to do today.

That's Dr. Katie Milkman, behavioral scientist, warden professor, and best-selling author of

how to change the science of getting from where you are

to where you want to be. We all are born with slightly different constraints, but we all also

have room to grow and change. I'm Michael Logel, founder and CEO of Crisp, the nation's number

one law from growth company.

I've built my business through practice, not theory.

Crisp started with just $500 to my name and has grown to over eight figures in revenue over the last few years,

earning a spot on the Inc 500 list of the fastest growing private companies in America.

Our approach has been to take everything we've learned about generating massive growth

within our own organization and help the country's most ambitious and committed law firm owners

do the same for theirs. In each episode of this podcast, I sit down with innovative market leaders

from the legal industry and beyond to learn from those who thrive in the face of adversity,

challenge the status quo, and define what it means to be a true game changer.

Today, we're revisiting one of our most popular episodes from the podcast where I sat down with

Dr. Katie Milkman to discuss how to turn temptation and inertia into assets to fuel positive change,

why timing can be everything when it comes to making a change, and how to develop habits that lead to higher performance.

It is key in sort of habit startup mode to try to first create a plan.

When is it that you want to execute the behavior?

Not just what is it that you hope to achieve or what's your long-run goal,

but can you break it down and think about what exactly do you need to do, say, on a daily basis?

...