Self-esteem is I am capable. I am smart. I am worthy. I am loveable. Those are all self-esteem-based statements, right? But self-confidence I find to be more around what we can do.

One is about our core beliefs, about ourselves, and one is about what our capabilities are

in terms of action. And I think that there is a distinguishing

factor between who we believe we are and what we believe we're able to do. And the So So I've been thinking about this a lot.

Many of us are in the creative space.

We have something that we make or something that, a service that we sell to our clients?

And why is it that we feel that we can't charge what we're worth?

Why can't we ask for that?

And why are we so accommodating when clients ask for things that we know we can't do, like to do things

on a tighter schedule or to do things for less money or to throw in a few extra

changes. Is it because we're conflict averse? Maybe. or to throw in a few extra changes?

Is it because we're conflict diverse?

Maybe.

And what can we do about that?

So I was jotting down some ideas here.

I was thinking about this the other day.

That in a relationship, or I should say in a business relationship,

there's supply and there's demand.

And I think everybody here who's ever gone through any kind of schooling knows that when demand increases greater than the ability to deliver supply, price goes up.

You have more people to sell to then you can actually deliver product too.

And there's a couple things that you can do to help drive demand while decreasing supply.

That would be the golden balance there, right? And if we think of some brands they've done a really good job

...