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Indie Hackers

#217 – How a Near-Death Experience Turned a VC-Backed Founder into a Bootstrapper with Kyle Gawley of Gravity

Indie Hackers

Courtland Allen and Channing Allen

Tech, Startups, Bootstrapping, Ideas, Entrepreneurship, Online, Indiehackers, Hackers, Business, Bootstrappers, Indie, Makers, Founders, Technology

4.9606 Ratings

🗓️ 14 July 2021

⏱️ 35 minutes

🧾️ Download transcript

Summary

Kyle Gawley (@kylegawley) was running a high-growth, venture-backed company when he ended up in the hospital partially due to all the pressure he was under. That experience led to some introspection, which I'll ask him about in this episode. We'll also talk about his new company, which he decided to build with a completely different approach to growth.

Transcript

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0:00.0

What's up everybody? This is Cortland from AndyHackers.com and you're listening to the

0:11.2

EndieHackers podcast. More people than ever are building cool stuff online and making a lot of

0:15.7

money in the process. And on this show, I sit down with these endy hackers to discuss the ideas,

0:19.8

the opportunities, and the strategies they're taking advantage of so the rest of us can do the same.

0:28.9

Kyle Ghaly, welcome to the Indie Hackers podcast. You're the founder of a company called Gravity.

0:34.8

I think you are a solo founder and your company's bootstrapped,

0:38.5

correct? Yep, that's correct. And you've been, I think, growing your revenue at a pretty

0:44.0

significant rate. You've been posting on indie hackers about how you three extra revenue during

0:47.8

COVID. So we're going to get into that story. But first, I'm going to ask you to do something

0:51.8

challenging. I'm going to ask you to describe what gravity does in a way where even people who aren't

0:57.5

software engineers might understand it.

0:59.5

Because this is a very, you know, a business that's very targeted at programmers.

1:04.0

Yeah.

1:05.0

And this is where I have a benefit because I can talk very technical, the people that may understand

1:09.5

it, but the non-technical is, I help founders and software companies save around three months of development time

1:17.3

whenever they're building their software as a service web application.

1:21.1

I love that description because it's easy to understand as a layperson because you're just talking about benefits.

1:26.0

You're like, who is this for software engineers and web developers? You know, what is the benefit? I help them save 30 months of time. But if you're describing it to like your actual customers, if I go to your website, use gravity.app. It's build a Node.js and React SaaS app. It works to be set up a new SaaS product, you know, using other boilerplate. You know, it's very specific, which is probably what it should be because, like, your customers actually know what you're doing? But like anyone else who's not your customers, like, what the hell does any of this even mean? Yeah. I was actually doing a webinar earlier today, and they weren't tacky. And they were like, they were reading the description on it. They, eh, what is this is sass? I'd I pronounce it sass like sassy. Yeah, what is sass? That's pretty funny. Well, it's going really well. Are you transparent at all with your revenue numbers? Have you shared, you know, bar park estimates or what they actually are? I used to share them on indie hackers.

2:17.9

I've kind of removed it recently because I've had some issues with copycats.

2:22.3

So I'm being a little bit less transparent than I used to be.

2:27.2

But usually doing around tank, about 8 to 10K a month.

2:31.1

Yeah, there's always a point I think where some companies will be transparent and then decide, I'm pulling the plug on this. It's getting to be substantial enough where I don't want to clue my competitors into how successful I am. And in a way, it's like almost a telltale sign that you are successful. It's like, wait, this guy used to share his revenue, what happened? It must be crushing it. But also, it probably takes you off the map a little bit because people are so attracted to seeing these numbers. You know, if you do

...

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