217: Conversational Copywriting Nick Usborne
The How of Business - How to start, run, grow and exit a small business.
Henry Lopez, Levante Business Group
4.7 • 522 Ratings
🗓️ 26 November 2018
⏱️ 56 minutes
🧾️ Download transcript
Summary
Conversational Copy Writing for your small business with Nick Usborne, an expert in copywriting and web writing. He shares his personal story about becoming a copy writer, and how to improve your copy writing skills to make your online content more effective for your small business. When his book, "Net Words", was published in 2002, it was one of the very first to address the new profession of writing for the web.
Henry Lopez is the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)
Transcript
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| 0:00.0 | Welcome to the How of Business with Henry Lopez and David Begin, the podcast that helps you start, run, and grow your small business. |
| 0:12.9 | And now, here are your hosts. |
| 0:15.6 | Welcome to this episode of The How of Business. |
| 0:18.2 | This is Henry Lopez. |
| 0:20.1 | And my guest today is Nick Usborn. |
| 0:23.7 | And Nick, welcome to the show. |
| 0:26.1 | Thank you, Henry. |
| 0:27.0 | I'm delighted to be here. |
| 0:29.1 | I've been really looking forward to this. |
| 0:30.9 | Thanks. |
| 0:31.4 | I appreciate you being with us and being on the show today. |
| 0:34.7 | We're going to chat about Nick's entrepreneurial journey, |
| 0:38.7 | and then we're going to dive into copywriting, conversational copywriting, as he calls it specifically. |
| 0:45.9 | But let me tell you a little bit about Nick. |
| 0:47.8 | Nick is an expert in copywriting and web writing. |
| 0:51.6 | He has written copy for some of the world's biggest brands, including Citibank, |
| 0:56.1 | Apple, Chrysler, MSN.com, New York Times, WebEx, the U.S. Navy, and others. |
| 1:02.1 | Lots of different organizations, as you can tell. He attributes his success to what he calls |
| 1:07.7 | conversational copywriting. And he's here today to share his approach to help you write persuasive and effective copy, |
| 1:15.6 | particularly online. |
| 1:17.8 | After writing web copy for nearly two decades now, Nick began teaching companies and |
| 1:23.8 | organizations how to write for better websites. |
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