Welcome to the How of Business with Henry Lopez and David Begin, the podcast that helps you start, run, and grow your small business. And now here are your hosts.

Welcome to this episode, special episode of the How of Business. This isry lopez and my repeat guest is adam kirk

adam welcome back thanks henry great to be back excited excited this is the second in a series of

special episodes we released one a couple of weeks ago that was episode 209 but it's a series of

episodes that adam and i are doing on online marketing.

And in this episode, again, I have the pleasure of introducing Adam. Adam is a partner,

a friend, and also he's provided me with services on my online needs, my websites specifically.

His company name is Ustas, and they offer everything from

website design, SEO, which we're going to talk about today and marketing services, but they

target small business owners. So they, their services and their pricing is in line for people like small business owners.

And so I have the pleasure of having Adam back on the show.

Like I mentioned, we're going to specifically talk about in this episode from a business

perspective about search engine optimization.

SEO, as you may have heard of it.

This is a complex topic.

It's a topic that's been around for quite some time as long as we've had Google,

really.

Yep.

And it's something that Adam, I mean, it paralyzes small business owners because it's so

confusing.

It's something that people spend incredible amounts of money on as I just mentioned before we started

recording I was meeting with another client earlier this morning and and unfortunately I didn't have

...