Welcome to the How of Business with Henry Lopez and David Begin, the podcast that helps you start, run, and grow your small business.

And now here are your hosts.

Welcome to this episode of The Howl of Business.

This is Henry Lopez.

That's Adam Kirk.

And this is part three of a series that we have

been working on related to online marketing. Today's episode is going to be specifically about social

media. That's a big topic. And we've addressed this topic before on the show. But today we're

going to summarize it again from a business

owner's perspective, so not technical, just from a business owner's perspective, kind of an

intro to social media and where do I get started? The previous episodes in the series,

that I encourage you to go back and listen to, if you haven't already. Episode 210, Adam and I talked about secure

SSL. Stand for again, Adam. Secure socket layers. Thank you. Technical term, but yeah, SSL certificates.

SSL certificates. That's what I was thinking about trying to come up with. SSL certificates.

Why that's important,

why you need one on your website, why Google will penalize you if you don't. And again, that was a

conversation that Adam and I had from a business perspective, not technical. So that was episode

210. It goes back about a month ago. And then just this past week, relative to when we're recording, episode 216,

Adam and I dove into the topic of SEO, search engine optimization,

which is another key component to getting found online.

So if you haven't already, go back, listen to those episodes.

Again, in this episode, Adam and I are going to focus on social media. So again, Adam, you can learn all about Adam in the previous episodes as well as, well, episode 210, we did a deeper dive on your background, Adam. But Adam, I'll let him introduce himself. Adam Kirk, welcome back to the show.

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