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The Marketing Book Podcast

215 Wise Guy by Guy Kawasaki

The Marketing Book Podcast

Douglas Burdett

Sales, B2bmarketing, Contentmarketing, Marketing, B2bsales, Socialmedia, Business, Entrepreneurship, Digitalmarketing

4.9868 Ratings

🗓️ 22 February 2019

⏱️ 49 minutes

🧾️ Download transcript

Summary

Wise Guy: Lessons From A Life by Guy Kawasaki

Click here to view the show notes!

https://www.salesartillery.com/marketing-book-podcast/wise-guy-guy-kawasaki

Silicon Valley icon and bestselling author Guy Kawasaki shares the unlikely stories of his life and the lessons we can draw from them.

Guy Kawasaki has been a fixture in the tech world since he was part of Apple's original Macintosh team in the 1980s. He's widely respected as a source of wisdom about entrepreneurship, venture capital, marketing, and business evangelism, which he's shared in bestselling books such as The Art of the Start and Enchantment. But before all that, he was just a middle-class kid in Hawaii, a grandson of Japanese immigrants, who loved football and got a C+ in 9th grade English.

Wise Guy, his most personal book, is about his surprising journey. It's not a traditional memoir but a series of vignettes. He toyed with calling it Miso Soup for the Soul, because these stories (like those in the Chicken Soup series) reflect a wide range of experiences that have enlightened and inspired him.

For instance, you'll follow Guy as he:

* Gets his first real job in the jewelry business--which turned out to be surprisingly useful training for the tech world.

* Disparages one of Apple's potential partners in front of that company's CEO, at the sneaky instigation of Steve Jobs.

* Blows up his Apple career with a single sentence, after Jobs withholds a pre-release copy of the Think Different ad campaign: "That's okay, Steve, I don't trust you either."

* Reevaluates his self-importance after being mistaken for Jackie Chan by four young women.

* Takes up surfing at age 62--which teaches him that you can discover a new passion at any age, but younger is easier!

Guy covers everything from moral values to business skills to parenting. As he writes, "I hope my stories help you live a more joyous, productive, and meaningful life. If Wise Guy succeeds at this, then that's the best story of all."

Transcript

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0:00.0

Hi this is Guy Kawasaki, author of Wise Guy,

0:03.4

Lessons from a Life, and you are listening to the Marketing Book

0:07.2

Podcast.

0:08.1

Welcome to the Marketing Book Podcast, helping you keep up with the smartest thinking in the quickly

0:15.8

changing field of modern marketing.

0:18.4

And now here's your host, Douglas Burdett.

0:21.4

Hello, thanks for joining me on the Marketing Book Podcast, where each week I publish an interview

0:26.2

with the author of a new marketing or sales book and which was named by Forbes as one of

0:30.9

11 Smart Podcasts that will keep you in the know.

0:35.0

My goal for this podcast is to help you discover new ideas in order to succeed in the quickly changing field of modern marketing and sales.

0:43.0

Don't worry about taking notes.

0:44.0

You can find links to everything linkable in this episode's show notes

0:47.0

at marketingbook podcast.com.

0:49.0

And since you're a listener to the marketing book podcast,

0:52.0

if I can recommend a specific marketing or

0:54.1

sales book or some other helpful resource that I know of for whatever situation you

0:58.0

find yourself in feel free to connect with me on LinkedIn where we can chat and I'll try to point you in the right direction.

1:04.8

Also I'd like to thank our sponsor Blinkist. Blinkist is an app that takes the key insights from the

1:09.6

best non-fiction books and distills them into a format that you can read or listen to in just 15 minutes

1:15.4

on your smartphone.

1:16.6

Several of the books featured on the Marketing Book Podcast are on Blinkist.

1:21.2

Right now, Blinkist has a special offer for marketing book podcast

...

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