This is Paul Cherry, author of questions that sell the powerful process for discovering what your customer really wants and you are listening to the marketing book podcast.

Welcome to the Marketing Book Podcast, helping you keep up with the smartest thinking in the quickly changing field of modern marketing. And now, here's your host, Douglas Burdett.

Hello, thanks for joining me on the marketing book podcast where each week I publish an interview

with the author of a new marketing or sales book and which has been named by Forbes and

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taking notes. You can find links to everything linkable in this episode's

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My name again is Douglas Birdet.

All right, let's get on with the show.

Today we welcome Paul Cherry to the marketing book podcast

to talk about his second edition of his best-selling book,

Questions that Sell, the powerful process for discovering what your customer really wants.

Paul Cherry is a coach, speaker, consultant, and best-selling author.

He specializes in sales effectiveness development

with an emphasis on asking smart, intuitive questions, completely different from

your host, that helped galvanize successful customer relationships.

Now for the past two decades he's worked with more than 1,200 organizations and

businesses in a wide array of industries.

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