So for me it comes down to be super clear about having a niche and if you are well known people want to work with you.

The niche is so important because this is what I didn't do well in my last business. I nished way too late. So I would be super clear about my

niche right away if I started over. The If you have had the ability to start over, get rid of all the legacy stuff, all the equipment that you've purchased, all the staff that you may or may not have and the clients and you get to design a business that's poised for growth but also is in 100% alignment with who you are today that also can capitalize on the way that culture society shifting with technology and the way things are moving

to prime yourself for the maximum amount of success, what would you be doing?

Is it the same thing that you're doing today? Is it the same thing but with a variation maybe it's for a different client?

It would be a totally brand new business model and you get to keep all the knowledge and experience that you've attained thus far you don't have to start

over but you're going to get to start a brand new type of business and so that's what

we're talking about we're talking about the future of service businesses so Annalee's

going to share with us what she would do and then I'm going to share with us what she would do.

And then I'm going to share with you what I'm seeing mostly from a trend forecasting point of view.

So I'm going to tell you some things about blockchain maybe about AI and machine learning and how that might impact you

and what opportunities are going to be presented

for those that can adapt.

Okay, so Annley, what kind of business would you start

if you're starting over today?

You know what what I'm also

very I just want to say that I'm super excited and I can't wait to hear your trends

about this I think we're coming in from a little bit of different perspective and I'm very open because I want to learn more but I have this really like human centered approach and I'm really interested in behavior changed and how we can drive behavior. So my agency, because I would actually

start an agency again, a branding agency, would be focused on kind of a hybrid between strategy, brand

strategy design thinking and behavioral science.

That would be my agency, like no employees working with the best free agents in the world and just have a fluid agency that really helps people to change behavior because I think that's the big challenge we have in front of us.

Okay, given your opportunity to start over, I'm curious because at first blush my reaction would be you're now moving away from client service work and is this

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