213 Marketing Rebellion by Mark Schaefer

The Marketing Book Podcast

Douglas Burdett

Sales, B2bmarketing, Contentmarketing, Marketing, B2bsales, Socialmedia, Business, Entrepreneurship, Digitalmarketing

4.9 • 868 Ratings

🗓️ 8 February 2019

⏱️ 52 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Marketing Rebellion: The Most Human Company Wins by Mark Schaefer

Click here to view the show notes!

https://www.salesartillery.com/marketing-book-podcast/marketing-rebellion-mark-schaefer

MARKETING REIMAGINED

Are you overwhelmed by the breathtaking rate of change in the business world? Are confusing consumer trends, the unrelenting pace of technology, and the breakneck speed of digital marketing making you feel irrelevant and lost?

Path-finding author Mark Schaefer provides an achievable and realistic framework to help you stay ahead of the curve by re-imagining marketing in a world where hyper-empowered consumers drive the business results. Marketing Rebellion will teach you:

How cataclysmic consumer trends are a predictable result of a revolution that started 100 years ago.
Why businesses must be built on human impressions instead of advertising impressions.
The five constant human truths at the heart of successful marketing strategy.
Why customer loyalty is dying and what you need to do about it right now.
How to help your best customers do the marketing for you.
Actionable steps to provide an immediate course-correction for businesses of any size.

Through new research, singular insights, and inspiring case studies, this entertaining book challenges your view of what it means to be a marketer today and provides an innovative blueprint for business growth.

The Marketing Rebellion is knocking at your door. Are you ready?

Transcript

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0:00.0	Papa Murphy's 999 extra large New York style pizza is a big deal
0:04.4	So we're going big to tell everyone about it how big we're talking action movie being
0:09.7	Carving 999 XLny into a mountainside big and shouting it from the literal mountaintops big because the
0:17.5	XLny is everything you can expect from a classic New York style pizza hot and fresh out of your oven for just 999.
0:24.7	Order the XL Y pizza at Papa Murphys.com.
0:30.3	This is Mark Schaefer, author of Marketing Rebellion, the most human company wins, and you are listening to one of my favorite podcasts, the Marketing Book Podcast.
0:40.0	Welcome to the marketing book podcast helping you keep up with the smartest
0:46.3	thinking in the quickly changing field of modern marketing and now here's your
0:51.2	host Douglas Burdett.
0:53.6	Hello, thanks for joining me on the Marketing Book
0:55.5	Podcast, where each week I publish an interview
0:57.9	with the author of a new marketing or sales book,
1:00.6	and which was named by Forbes as one of 11 Smart Podcasts that will keep you in the
1:06.0	know. My goal for this podcast is to help you discover new ideas in order to succeed in the
1:11.4	quickly changing field of modern marketing and sales.
1:14.6	Don't worry about taking notes.
1:15.8	You can find links to everything linkable in this episode's show notes at marketingbook podcast.
1:20.3	com.
1:21.3	And since you're a listener to the marketing book podcast, if I can recommend a specific
1:25.2	marketing or sales book or some other helpful resource that I know of for whatever situation
1:29.5	you find yourself in, feel free to connect with me on LinkedIn where we can chat and I'll try to
1:35.0	point you in the right direction. Also I'd like to think our sponsor Blinkist.
	...

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