212 Marketing Flexology by Engelina Jaspers
The Marketing Book Podcast
Douglas Burdett
4.9 • 868 Ratings
🗓️ 1 February 2019
⏱️ 57 minutes
🧾️ Download transcript
Summary
Marketing Flexology: How to Outsmart Change and Future-Proof Your Career by Engelina Jaspers
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https://www.salesartillery.com/marketing-book-podcast/marketing-flexology-engelina-jaspers
Riding the reinvention rollercoaster--with its ups and downs, unexpected twists and turns, and blood-curdling screams--is a choice, but not a requirement.
A management change, new competitor, market consolidation, acquisition or divestiture, disappointing quarter or new business direction can disrupt our best-laid plans. How we respond to unexpected upheaval can determine our success or failure.
In Marketing Flexology: How to Outsmart Change and Future-proof Your Career, marketing veteran Engelina Jaspers shows you step-by-step how to build a marketing capability that can withstand any business fluctuation, management change or crisis du jour. Through a time-tested, proprietary, and proven framework, dozens of business examples, practical tips, and thirty-years of personal experience on the front lines of numerous Fortune global companies, Engelina shares the essential components for modern marketing success.
Success today requires a 24/7 lifeline to real-time customer insight, and the marketing agility to execute on that insight faster than our competitors. Success also requires a new management capability. With Marketing Flexology you'll get:
A step-by-step process to kick your marketing, your team and your career into high gear
Real-world examples to become an insight machine and accelerate customer decision making
Actionable steps to sharpen your creativity and break through the dwindling supply of consumer attention
The underlying foundation, four dials, and five surefire tools of a dynamic and resilient marketing organization that can withstand change, disruption and transformation
Time-tested and proven strategies to outsmart change and future-proof your career
A week-by-week guide and ninety-day challenge to transition to a Marketing Flexology mindset and toolset
Don't waste another good crisis by being unprepared. It's time to future-proof your career, your team, and your marketing platform.
Transcript
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| 0:00.0 | This is Angelina Jasper's author of marketing flexology how to outsmart change and future-proof your career |
| 0:07.4 | and you are listening to the marketing book podcast. |
| 0:11.6 | Welcome to the Marketing Book Podcast, helping you keep up with the smartest thinking in the quickly |
| 0:19.0 | changing field of modern marketing. |
| 0:21.6 | And now here's your host, Douglas Birdette. |
| 0:24.7 | Hello, thanks for joining me on the Marketing Book Podcast, where each week I publish an interview |
| 0:28.9 | with the author of a new marketing or sales book and which was named by LinkedIn as one of 10 |
| 0:33.6 | podcasts that will make you a better marketer. My goal for this podcast is to |
| 0:37.9 | help you discover new ideas in order to succeed in the quickly changing field of modern marketing and sales. |
| 0:44.4 | Don't worry about taking notes. |
| 0:45.4 | You can find links to everything linkable in this episode's show notes at marketingbook |
| 0:49.7 | podcast.com. |
| 0:51.5 | And since you're a listener to the marketing book podcast, if I can recommend a specific |
| 0:55.0 | marketing or salesbook or some other helpful resource that I know of for whatever situation |
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