211 Laughing @ Advertising by Bob Hoffman

The Marketing Book Podcast

Douglas Burdett

Sales, B2bmarketing, Contentmarketing, Marketing, B2bsales, Socialmedia, Business, Entrepreneurship, Digitalmarketing

4.9 • 868 Ratings

🗓️ 25 January 2019

⏱️ 50 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Laughing @ Advertising by Bob Hoffman

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https://www.salesartillery.com/marketing-book-podcast/laughing-at-advertising-bob-hoffman

In Laughing@Advertising Bob Hoffman has collected his most irresponsible and inappropriate blog posts, essays, and cave drawings. You might say it's 200 pages of insults, wise cracks, cheap shots, and dirty words. In other words, fun for the whole family! Hoffman is out to disrupt the disruptors -- those somber, imperious souls who have made marketing and advertising such an earnest and humorless endeavor. This may be the silliest, most injudicious book about the ad industry you've read. And in some unwholesome way, the truest and funniest.

Transcript

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0:00.0	The following interview contains some colorful language, very familiar to people working in marketing and sales, but probably not suitable for children.
0:08.0	Listener discretion is advised.
0:10.0	This is Bob Hoffman, author of Laughing at Advertising, and you are listening to the Marketing Book Podcast.
0:17.0	Welcome to the Marketing Book Podcast, helping you keep up with the smartest thinking in the quickly
0:24.9	changing field of modern marketing.
0:27.6	And now here's your host, Douglas Burdett.
0:31.0	Hello, thanks for joining me on the Marketing book podcast, where each week I publish an interview
0:35.3	with the author of a new marketing or sales book and which was named by Forbes as one of
0:40.1	11 Smart Podcasts that will keep you in the know.
0:44.4	My goal for this podcast is to help you discover new ideas in order to succeed in the quickly
0:49.4	changing field of modern marketing and sales.
0:52.1	Don't worry about taking notes.
0:53.0	You can find links to everything linkable in this episode's show notes
0:56.0	at marketingbook podcast.com.
0:58.0	And since you're a listener to the marketing book podcast,
1:01.0	if I can recommend a specific marketing or sales book or some other helpful
1:04.9	resource that I know of for whatever situation you find yourself in, feel free to connect
1:09.6	with me on LinkedIn where we can chat and I'll try to point you in the right direction.
1:14.0	Also I'd like to thank our sponsor Blinkist.
1:16.0	Blinkist is an app that takes the key insights from the best non-fiction books
1:20.0	and distills them into a format that you can read or listen to in just 15 minutes on your smartphone.
1:25.7	Several of the books featured on the marketing book podcast are on Blinkist.
	...

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