210 Malcolm McDonald on Value Propositions by Malcolm McDonald
The Marketing Book Podcast
Douglas Burdett
4.9 • 868 Ratings
🗓️ 18 January 2019
⏱️ 46 minutes
🧾️ Download transcript
Summary
Malcolm McDonald on Value Propositions: How to Develop Them, How to Quantify Them by Malcolm McDonald
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A value proposition is an innovation or feature that clarifies a company's core purpose and identity. In the same way profit lies at the heart of every business, so does the value proposition, communicating how its service or products fulfil the needs of their customers. While many organizations understand the importance of having a clearly defined value proposition to help them become more profitable, many businesses struggle to use them effectively. Malcolm McDonald on Value Propositions is a step-by-step guide to understanding exactly why financially quantified value propositions will help readers to increase revenue and deliver tangible results.
Highly practical and filled with useful tools and checklists, this succinct guide explains the process of developing a value proposition from start to finish, how to use segmentation appeal to the relevant key accounts, and to ensure it is both financially grounded and has resonance with customers. From understanding how buying decisions are made, through to financial dashboards and value quantification tools, Malcolm McDonald on Value Propositions is perfect for anyone looking to integrate financial success into their proposition, and gain understanding of how it can be used to deliver and communicate value.
Transcript
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| 0:00.0 | This is Malcolm McDonald, co-author of Malcolm McDonald on value propositions, |
| 0:05.3 | how to develop them, how to quantify them. |
| 0:08.0 | And you're listening to the Marketing Book Podcast. |
| 0:11.6 | Welcome to the Marketing Book Podcast, helping you keep up with the smartest thinking in the quickly |
| 0:18.9 | changing field of modern marketing. |
| 0:21.6 | And now here's your host, Douglas Burdett. |
| 0:24.7 | Hello, thanks for joining me on the Marketing Book Podcast, |
| 0:27.1 | for each week I publish an interview with the author of a new marketing or |
| 0:30.6 | sales book, and which was named by LinkedIn as one of 10 |
| 0:33.6 | podcasts that will make you a better marketer. My goal for this podcast is to help |
| 0:38.0 | you discover new ideas in order to succeed in the quickly changing field of modern marketing and sales. |
| 0:44.0 | Don't worry about taking notes. You can find links to everything linkable in this episode's |
| 0:47.8 | show notes at marketingbook podcast.com. And since you're a listener to the |
| 0:52.4 | marketing book podcast, if I can recommend a specific |
| 0:55.0 | marketing or sales book or some of their helpful resource that I know of for whatever situation |
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