2102 • Ecommerce Sellers: Avoid These MASSIVE Content Creation MISTAKES

Rock Your Brand Podcast

Scott Voelker

Email List Building, Email Marketing, Online Marketing, Business, Digital Product Creation, Blogging, Start A Business, Marketing, Brand Building, Make Money Online, Passive Income, Entrepreneurship, Online Business

4.8 • 1.1K Ratings

🗓️ 8 June 2023

⏱️ 76 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode, we discuss a HUGE mistake that Ecom sellers are making and how to fix it. We all know getting traffic is what all businesses need to drive sales and creating "the right" content can help tremendously.

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Transcript

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0:00.0	What's up guys, welcome back to another episode of the Rock Your Brand podcast and today
0:06.9	we are going to be discussing something for Ecom sellers and that can be, well you're
0:12.8	selling on Amazon, you're selling on Etsy, you might be selling on your own website,
0:17.0	you might be selling on Walmart, doesn't really matter, but what we're going to be talking
0:21.1	about today is some mistakes that we see and we actually just came back from an Ecommer's
0:28.3	event, seller summit, our good friend Steve Chu and it was a great event, awesome event.
0:35.2	He launched his book, which is a great book, Family First Entrepreneur, so if you haven't
0:40.0	grabbed a copy, I'll give him a little shameless plug here, go ahead and check out his book,
0:44.6	it's really good.
0:46.2	So what we realized is that, well, there's a lot of Ecommer sellers that are not taking
0:53.7	advantage of content and creating content for the purpose of traffic and not just any
1:01.6	traffic but targeted traffic and really allowing your brand to show up not just for selling
1:09.8	a product.
1:10.8	I know, we all want to sell our products but we need to also think a little bit differently
1:15.3	about it and Chris actually did a full presentation at seller summit, he spoke there and outlined
1:21.3	everything.
1:22.3	What we decided to do here on this episode was unpack it a little bit, go over some
1:27.9	of the mistakes, the things to do in place of making those mistakes, we're going to do
1:32.4	these instead and also, I'm going to share with you the one traffic source that I am the
1:38.2	most fired up with and I think I spent the most time talking about at seller summit like
1:43.6	with anyone that would listen because I was being asked, what do you think the best content
1:49.4	strategy is nowadays, you used to podcast, well, you still do podcast, you're on a podcast
	...

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