What's up guys? Welcome back to another episode of The Rock Your Brand podcast. Today we

are going to be talking about something that I have been somewhat obsessed with over

the last, I would say, seven, eight months, but lately super obsessed. And I am going

to talk about how I actually had a conversation with a friend of mine, how he is going to

do and anyone really can build a side hustle and turn it into a six figure micro brand

as we're calling it. And the reason why I'm calling it a micro brand is because, well,

it's a brand that you can build without having any employees. It could be very small, it

could be a one person gig. And that's what I'm going to be going over. Chris and I are

going to be talking through what this strategy really looks like and what it is that I've

been super obsessed about. So Chris, I know you're excited about this topic as I am. Are

you ready to officially get this thing rocking and rolling? I'm ready to rock some micro brands,

if you will. And Scott, you know, it's funny every time you and I bring up the word brand,

people are like, well, I'm not a brand. I am a one person shopper. I run an Etsy business

for whatever. And you and I have been trying to tackle that mindset for a while now, because

if you are just an Etsy store or an Amazon shop or a YouTube channel or a blogger, then

you're kind of missing the long term benefits of doing just a few of the basic things that

we're going to be talking about that really help you secure that into long term sustainable

revenue, which is the real reason that most people, at least based on the conversations

we have with people, start the side hustle to begin with is either to replace their

nine to five or to give them long term sustainable income in retirement, right? Yes, it might

start off to earn an extra couple hundred bucks to pay some medical bills, but the real

long term benefit and the real long term once of people is to have that be income that

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